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Marketing China's title: GMA | Digital Marketing Agency in China
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Most brands choose their China agency on a pitch deck. Nice slides, a case study with a big percentage on it, a confident account director, and a price. Three months later the content is thin, the reporting is screenshots, and the person who presented has moved to another client.
I have been on both sides of that meeting for fifteen years. The brands that end up happy ...
If a young Chinese colleague looks at your new campaign and says “夯!”, don’t take offense. It’s a compliment. The best one there is.
Chinese internet language moves fast, and a brand that talks like a 2019 brochure sounds old before it says hello. In 2026, an editor at 咬文嚼字 (Yǎowén Jiáozì), China’s reference magazine on language, named “从夯到拉”, “爱你老己” and “手搓” a...
On Hupu (虎扑, Hǔpū), China’s big sports forum, the first midterm question from several fans wasn’t about the Senate. It was: why is there no NBA today? Then someone explained. And the jokes started.
On November 3, 2026, Democrats took back the US Congress, and on the Chinese forums I read, the verdict fits in one line: “人心就在经济里”, hearts and minds live in the ec...
One building in a Shanghai park will take about 1 billion RMB this year. That is roughly $150 million, for a nightclub complex that sells a 288 RMB ticket. Bloomberg Businessweek ran the number on 29 October 2026, and it travelled fast. I read the feature through its Chinese recap, then went looking for what the Chinese press had already written about INS Land (INS新乐园, INS Xi...
Short answer: yes, an industrial webinar in China can bring real B2B leads, if you run it like a sales campaign and not like a calendar invite. From what we see at GMA, Douyin with Ocean Engine ads recruits the most registrants. WeChat (Official Account plus WeCom) converts them. PR in industry media gives the event its credibility. Expect RMB 300 to 2,500 pe...