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Marketing China's title: GMA | Digital Marketing Agency in China
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Introduced in 2011 by Tencent, Wechat quickly established itself as the most popular app in China to the point of becoming a must-have for Chinese people. While our days are punctuated by the use of instant messaging and multiple social media, Chinese people are mainly using a single app to do all this: WeChat.
Wechat’s ecosystem i...
Baidu’s Content Creation Platform Baijiahao has been a successful and popular addition to the Chinese internet landscape over the past few years. Baidu is on...
Group buying isn’t just another trend in China, it’s reshaping the entire e-commerce landscape faster than most brands realize.
Millions of consumers now rely on platforms like href="https://marketingtochina.com/pinduoduo-ecommerce-an-opportunity-for-small-brands-in-china/" data-type="link" data-id="https://marketingtochina.com/pinduoduo-ecommerce-an-opportunity-...
For companies and brands looking to break into the Chinese market, selling on Tmall is an essential step. Tmall is the largest online shopping platform in China and offers brands a gateway to China’s massive and increasingly affluen...
For years, live commerce in China was loud, flashy, and full of urgency. Hosts shouted deals into the camera, timers blinked, and comments flew across the screen like fireworks. But something unexpected happened. Generation Z, born between the mid-1990s and early 2010s, began to dominate online consumption and they were tired of being shouted at. They wanted peace. Authen...
