Marketing China

Private credit in China occupies an unusual position in global alternative investment markets. It is simultaneously one of the largest private lending markets in the world by volume, one of the most complex by regulatory structure, and one of the most difficult for foreign investors to access in a straightforward way. The original interest from international credit investors,...

A trade fair in China is not a place to show up and hand out business cards. It is a short, expensive window to meet buyers you would otherwise spend months chasing by email. Get the preparation wrong and you walk the floor for four days with a stack of cards nobody follows up on. Get it right, and one edition can fill your pipeline for the year.

We have taken clients ...

Douyin is the Chinese short video app owned by ByteDance. It is not the same product as TikTok: different app, different servers, different rules, and in 2026 a different scale entirely. In March 2026, Douyin passed 1 billion monthly active ...

Baidu’s verification process for ads is known for its complexity, even when you speak fluent Chinese and have a Chinese business license in hand.

If your website was rejected on the first application, you are not alone. In 2026, we see more rejections than five years ago, not fewer. Baidu has tightened almost every layer of the review: business license matching, ICP fi...

China’s venture capital market has gone through more cycles in the past decade than most markets experience in a generation. The 2018 peak, the 2019-2020 correction, the pandemic disruption, the regulatory crackdown years of 2021-2022, and the cautious stabilization of 2023-2025 have each reshaped how capital flows, which sectors attract it, and what founders and investors ne...