Brendan Farnand, Co-Founder and Chief Evangelist at Knak, joins the podcast to talk about his marketing career at IBM and Trend Micro and the recurring challenge of turning campaign ideas into executed assets. Farnand argues email remains a highly effective, owned channel, potentially becoming even more important in the AI era, but B2B teams often “settle” for outdated templa...
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Marketing B2B Technology: Marketing B2B Technology | Mike Maynard, Napier