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AI Marketing Looks Familiar

AI marketing, while new, relies on tried-and-true techniques. The tools are changing, but not the challenges.

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AI Forces Affiliates to Innovate or Die

The best affiliates will understand revenue per article, personalize follow-ups, test paid traffic, and build shopping interfaces.

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One Metric for Total Marketing Spend

The marketing efficiency ratio shows whether a store's overall promotional budget is working.

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Takeaways on Google’s New AI Ad Features

At its annual Marketing Live event last month, Google announced 70 new advertising features.

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How Reddit Drives GenAI Visibility
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