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One Metric for Total Marketing Spend

The marketing efficiency ratio shows whether a store's overall promotional budget is working.

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Takeaways on Google’s New AI Ad Features

At its annual Marketing Live event last month, Google announced 70 new advertising features.

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How Reddit Drives GenAI Visibility

Reddit is ChatGPT's leading source of answers, whether drawn from training data or pulled from live web searches.

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For Brands, AI Is the New Shelf Space

AI shopping is akin to physical shelf space, a place where brands compete for visibility and consideration.

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How Content Marketers Misuse GenAI

The marketers who benefit most from generative AI will likely not produce more content but will instead exercise discretion.

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