Marketing

AI maturity explains why 98% of marketing teams now use AI in some way, yet only 10% report transformational results, according to our 2026 State of AI in Marketing research. AI maturity measures how consistently a customer-facing team turns AI into measurable business outcomes, a...

It’s hard to believe anything could rival Google’s impact on our digital lives and habits, but ChatGPT is on its tail — especially now that it shows ads.

For many marketers and businesses, this means debating ChatGPT Ads vs Google Search Ads for the first time. Should you move budget from Google Search ads to ChatGPT ads?

Claude marketing plugins extend Claude into workflows for content creation, campaign planning, brand management, reporting, and publishing. The best options connect Claude with the tools and business data marketers already use, so the right Claude marketing plugin choice depends on the job Claude needs to handle.

There’s no single right answer to how often you should run AEO prompt tracking, because the answer depends on what you’re trying to detect. But the question has two parts that people often blur together: how often data gets collected, and how often your team makes decisions from it.

Here’s the short version, and it’s a simple one: collect daily where your tool support...

Profound and Peec AI are two of the most frequently compared tools in the AEO category right now, and the decision isn’t so straightforward. The two platforms take different approaches to data collection, pricing, and what happens after you read a visibility score.

This article reviews both and provides a straight head-to-head across the most important decision-making...