Marketecture: Get Smart. Fast.

Ari Paparo sits down with Sreenath Reddy, Founder and CEO of Intentwise, to explore how AI is transforming Amazon advertising, retail analytics, and e-commerce operations.
Sreenath shares how Intentwise uses AI-powered insights, Amazon Marketing Cloud, and automation to help brands optimize campaigns, improve advertising efficiency, and make smarter business decisions.

Google's new ad metrics could reshape how advertisers measure inventory quality and campaign performance.
Ari Paparo and Eric Franchi welcome Alex Cone, Group Product Manager at Google Chrome, to discuss the Chrome User Experience Report, ad clutter, and smarter advertising measurement.
Plus, they break down Affle's $420M acquisition of Perion, the latest ad tech ea...

Can advertisers truly trust AI to transform the future of digital advertising?

Jeremy Bloom, CEO of Marketecture Media, sits down with Kyle Spraker, SVP of North America at Integral Ad Science (IAS), to explore the evolving role of AI in advertising. From AI-powered search and agentic media buying to measurement, transparency, and the future of the open web, they discus...

What makes great PR in ad tech, and how is AI reshaping the advertising industry?

Ari Paparo and Eric Franchi welcome Chris Harihar, EVP at Mod Op, to discuss the future of ad tech PR, effective storytelling, and the challenges of communicating AI and agentic advertising strategies. The conversation explores Yahoo DSP's agentic vision, PubMatic's AI announcements, and ...

Ari Paparo and Eric Franchi sit down with Carlo Palomino, President of OpenFortune, to explore how the company transformed fortune cookies into a powerful advertising channel. Carlo shares how OpenFortune built its global distribution network, drives brand engagement through creative campaigns, and partners with brands and creators like MrBeast. Plus, in The Refresh, Ari and ...