MarketAPeel

By Shannon Peel | MarketAPeel | May 2026 Canada’s growing professional solopreneur economy includes experienced consultants, freelancers, independent professionals, and self-employed knowledge workers who contribute billions to the Canadian economy while remaining largely overlooked in labour policy, economic development strategy, and workforce legislation. Unlike gig workers su...

Have you ever wondered why some brands just stick with you? Why their stories feel like a conversation rather than a sales pitch? That’s the magic of brand storytelling. It’s not just about selling a product or service; it’s about creating a connection, a narrative that people want to be part of. Today, I’m going to share some powerful brand storytelling tips that can help you u...

CUSMA, the Canada-United States-Mexico Agreement, is now heading into its mandatory July 2026 review. This is the question on every Canadian business leader's mind:What happens if talks fall apart? Does CUSMA end? Can Trump pull the plug unilaterally? And what does that mean for Canadian businesses?

The conversation has been swirling through every marketing Slack channel, LinkedIn post, and conference hallway for the past two years: AI is coming for SEO jobs. The tools are writing the content. The algorithms are choosing the keywords. The platforms are generating the reports. What exactly is left for a human being to do?

Most virtual events lose their audience the moment they end. Here's the content lifecycle system that keeps virtual event audiences engaged for 6 months after the live session.