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Have you ever hit “Send” and, a second later, spotted the typo in the subject line? Not in the footer, which nobody reads. In the subject line, which everybody reads.
If that’s happened to you, you already know Murphy’s Law from personal experience.
It’s the idea that the universe waits for the worst possible moment to play its tricks: the toa...
Winning a new customer costs more than keeping one who already knows you. Even so, many small businesses put almost all their effort into acquisition and leave their customer relationships to chance.
You don’t need complicated campaigns to retain customers. A few automated workflows that say the right thing at the right time, through the right channel, are enough.
...Have you ever seen a “No parking” sign or a company memo written in Comic Sans and couldn’t help smiling?
You’re not alone. Few typefaces get so much affection and so much mockery at the same time.
The funny thing is that it started with a simple brief: make a program for beginners look less serious. From there, it found its way onto posters, ...
How many times have you realized it was Valentine’s Day on the afternoon of the 13th? It happens more often than you’d think.
And it almost always ends the same way: a rushed newsletter, a generic subject line and the feeling that you’re too late.
A marketing calendar prevents exactly that. It tells you which dates matter, when to start prepar...
Why do you open one email and not another? Often it’s because of a subject line that makes you smile or leaves you curious. That’s where good wordplay makes the difference.
Wordplay means phrases that use the sound, the double meaning or the order of words to surprise or amuse. In this article you’ll find the best-known types with examples, 30 email s...