Mailpro Email Marketing News

WordPress emails going to spam: the short answer

If your WordPress site's emails — contact form notifications, password resets, WooCommerce order confirmations, comment alerts — keep landing in the spam folder (or never arrive at all), the cause is almost always the same one. WordPress sends mail through the built-in PHP mail() functi...

Klaviyo alternatives: the short answer for Shopify and ecommerce stores

If you are searching for a Klaviyo alternative, you are almost certainly running into one of two walls: the bill that keeps climbing as your subscriber list grows, or the fact that Klaviyo hosts your customer data in the United States. Both are solvable. This guide compares the 6 ...

Every June, somebody at every marketing team says it: "It's summer, nobody's checking email, let's just… pause for a bit." Six weeks later they wonder why their list went cold.

Here's the truth: the summer email slump isn't a slump — it's a shift

There is a very specific kind of silence that happens about four seconds after you hit "Send" and realize something is horribly wrong. The blood drains from your face. Your hand hovers uselessly over a mouse, because there is no "unsend the email to 80,000 people" button. We've all been there — or we will be.

You write the email. You check the subject line one last time. You hit Send. And then… nothing. A little "sent" confirmation, and you move on with your day.

But in those three quiet seconds, your humble email just went on an absurdly eventful adventure — sprinting across the internet, getting its pas...