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What does the 2026 holiday email marketing calendar look like?

The 2026 holiday email season runs from Singles' Day on Wednesday 11 November to the end of the January sales. The peak sits in one tight week: Black Friday falls on Friday 27 November 2026, Cyber Monday on Monday 30 November and Giving Tuesday on Tuesday 1 December. December then turns on shipping deadlin...


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Email marketing for IT companies and software firms, explained

Email marketing for an IT company means being useful to a technical audience that distrusts marketing. Developers, sysadmins, and IT managers unsubscribe faster than almost any other segment, but they also stay subscribed for years when the emails genuinely help them do their job.

This guide covers...


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An online survey example is a complete, ready-to-adapt survey: a short introduction that says who is asking, why and how long it takes, followed by a handful of focused questions with the right answer types. Below are 10 online survey examples for customers, employees, research, events, schools and newsletters, each with its introduction, questions and when to send it...


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Email marketing for watch brands, explained

Email marketing for a watch or jewellery business is about patience and precision. These are high-consideration purchases made rarely, often tied to an occasion, and the buyer wants to feel informed rather than sold to. The list is small, the average order value is high, and one recovered customer can be worth a year of campa...


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Black Friday and Cyber Monday email subject lines that get opened in 2026

The best Black Friday email subject lines put the offer or the deadline in the first 30–40 characters, name one concrete detail (a percentage, a product, a time) and match the stage of the campaign: a teaser in mid-November does not read like a last-chance email on 1 December. Black Friday 2026 ...


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