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Magnite Blog: Ad Tech News & Programmatic Insights

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Magnite Blog: Ad Tech News & Programmatic Insights: Magnite - The Largest Independent Sell-Side Advertising Company

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Playing to Win: How Programmatic Tech Can Shape Live Soccer Streaming Success in 2026 and Beyond

As the world’s biggest international soccer tournament approaches (June 11–July 19), advertisers and media owners are preparing for one of the largest live streaming events ever. In 2022, matches averaged 175 million viewers, with 1.42 billion tuning in for the final (


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Moving the Needle From Intent to Action for Women in Tech

The technology industry is making progress on representation, yet access to leadership and sustained career growth remains uneven. As expectations evolve, companies are being called to move beyond ambition and take practical steps to ensure opportunity is genuinely accessible.

This year’s International Women’s Day theme, “


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Day in the Life: Ron Petty, Senior Director, Independent Demand Facilitation

Ron Petty, our senior director of independent demand facilitation, describes a typical day in his life working in Magnite’s New York office.

Magnite’s Day in the Life series dives into the various people and t...


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Rethinking Local: Why Political Advertisers Should Build Campaigns From the Ground Up

For political advertisers, local media has always mattered. Voters care most about what affects their daily lives—weather, schools, traffic, local sports, community issues, and local leadership. What’s changed isn’t the importance of local content, but how it’s accessed. Increasingly, this inventory can only be accessed programmatically because publishers are making it availa...


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Powering the Future of Small Business Advertising on CTV for Canada: A Conversation with Magnite’s streamr.ai

Cassidy Coles, managing director of Canada for Magnite, sat down with streamr.ai co-founders Jonathan Moffie and Frank Turano to discuss how their AI-driven ad creation platform is helping small and medium-sized businesses break into the connected TV space — a...


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