Magnite Blog: Ad Tech News & Programmatic Insights

Audience strategy has become more sophisticated as we are better at understanding how different audience signals can contribute to better outcomes, but activating audience data against premium media often remains unnecessarily complicated. Buyers may have to coordinate across multiple vendors, submit manual requests, or establish custom integrations before a campaign can laun...

Japanese consumers have already embraced the open internet. From connected TV and premium news to mobile apps and digital audio, audiences move naturally across channels throughout the day. Yet while consumers spend around 66% of their digital time across the open internet, only 34% of advertising investment follows them ( SeenThis Japan, Harris Poll ). So what’s holding adve...

As buyers seek smarter ways to activate premium inventory, real-time bidstream data is creating new opportunities to drive performance and unlock greater value. Cognitiv, a leader in deep learning-powered advertising, has embraced this approach,

Digital audio is becoming an increasingly important part of Japan’s evolving media landscape. According to Magnite’s “Decoding the Connected Consumer” Japan research, 51% of Japanese consumers aged 55 and under are streaming more audio than th...

Hong Kong is one of Asia’s most digitally connected markets, where consumers seamlessly move between streaming TV, mobile, social media and digital marketplaces – often using multiple screens at once. As the traditional path to purchase gives way to fluid, cross-device journeys, marketers face a new challenge: moving beyond reach to capture attention and relevance.

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