LukeW

No plan survives contact with the battlefield and no design system survives contact with the product. Products are full of variants and combinations most design systems don't account for. So when AI agents are the ones applying design systems to production code...

Years ago I was invited to Netflix to give a talk on why we should design software for mobile and how. In the Q&A I was told that people wouldn't watch movies or TV on small screens. When I gave the same talk at eBay, I heard people would never buy expensive items...

The Ask LukeW feature on my website has been answering people's questions about digital product design for over three years. How well it answers depends on the content available to it. So in addition to improving

Several years ago I read Jeff Hawkins’s A Thousand Brains, which dug into his theories on how our brain works. In it he argued intelligence comes from thousands of cortical columns that each learn their own model of the world and then vote to reach agreement. Then AI engulfed the tech world, ...

After seeing lots of posts over the years arguing that design has become homogenized, I decided to pull together historical and modern designs for a few different product categories: TVs, phones, cars, etc. You don't have to squint to see the pattern... but why?

Do we eventually reach a final form? Does everything just trend toward average as mediocrity seeps in? Is i...