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Loyalty & Reward Program Insights from Smile.io: Rewards, Loyalty, Retention, Referrals, & VIP Insights
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Somewhere in your customer base, there is a shopper who buys your product every week. They have been doing it for three years. They might be your highest-LTV customer, and your loyalty program has never met them.
She buys at Target. He picks it up at Sephora. They reorder on Amazon. None of these transactions show up in your loyalty program, because none of them happen ...
Customer acquisition keeps getting more expensive. Retention doesn't, and that's where the math actually works. Every retention team is chasing the same thing right now: know our customers better, and act on what we know faster.
The problem is that the data infrastructure most brands built between 2018 and 2022 was designed for a world that no longer exists. Th...