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Website title: Lotame | Addressable Audiences | Data Curation | Identity Solutions
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TL;DR
Summer festival audiences are culturally engaged, experience‑driven consumers who attend music and cultural festivals during peak summer months. Data shows they are affluent, multi‑generational, highly active in sports, food, travel, and streaming media, making them a high‑value audience for market...
You’ve got data. Plenty of it.
But if it still feels like you’re missing the why behind customer behavior, you’re not alone.
First‑party data tells you what people do on your site or app....
If marketers had a dollar for every time consumers said one thing and did another…well, they wouldn’t need better data. The growing disconnect between intention and action has made audience behaviour harder to pin down—and easier to misread. Kristen Whitmore, VP of Consumer Intelligence & Analytics at Lotame, breaks down how brands can cut through the ...
TL;DR
Data marketplaces are rapidly becoming essential infrastructure for modern marketing as signal loss, privacy regulation, and AI-driven activation reshape audience strategy. By enriching first-party data with high-quality, vetted third-party insights, marketers can improve targeting, extend reach, and drive measurable performance gains. The shift toward cu...