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Title: Lore Perfumery | Perfume Shop Australia | The Parfum Destination

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We’ve had our eye on Jorum Studio for a while now, and we are so excited to finally welcome them into the Lore Perfumery fold!

Edinburgh-based and perfumer-led, Jorum produces original, creative, luxe fragrances that both celebrate the art of perfumery and honour the Scottish tradition of artisanship.

Let’s start at th...


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Patchouli… one of the most misunderstood ingredients in perfumery, we think.
Lots of people think they hate it, but what they might not know is that without it, many of the
most popular perfumes in the world wouldn’t exist!

So what is patchouli?
Part of the same family as mint, patchouli is a perennial herb na...


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In honour of Dita Von Teese’s tour of Australia, we’ve been celebrating her and our bestselling fragrance, Scandalwood – a collaboration between her and Heretic Parfum.

It got us thinking about the best Architectural Digest home tour ever uploaded… Dita’s (duh!). We’re obsessed with her eclectic vintage decor, and not to bra...


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