loprofile

Dees first laid eyes on the truck in 2015 — and he knew he had to have it. He made an offer on the spot, but the owner wasn’t ready to let it go. Dees waited. Five years later, in 2020, his patience finally paid off when he was able to track down t...

Set above the shimmering waters of the Lake of the Ozarks, this Elite Home by Tom Roof with TXR Architects + Constructors blends modern design with organic warmth. Created for homeowners Tina and Darren Rogers, the residen...

THE LAKE OF THE OZARKS POLICEMAN’S BALL, hosted by Fraternal Order of Police (FOP) Lodge 101, was held on March 21, 2026, at Margaritaville Lake Resort. The annual fundraiser welcomed community members for an evening dedicated to honoring the men and women who serve and protect the Lake area.

Guests enjoyed dinner, live and silent auctions, and live music by The J-Berr...

THE 42ND ANNUAL ST. PATRICK’S DAY PARADE returned to the historic Bagnell Dam Strip on March 14, filling the Lake area with a sea of green and festive energy. Floats, cars, motorcycles, bicycles, and even boats rolled through the Strip as participants and spectators alike the spirited holiday tradition. From mischievous leprechauns and St. Patrick himself to creative costumes...

L•O PROFILE’S MISSION is to elevate and champion the businesses that power the Lake of the Ozarks. We are proud to serve as a trusted marketing partner, delivering measurable growth, increased visibility, and meaningful consumer engagement. Through strategic storytelling and targeted exposure, we cultivate long-term partnersh...