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Title of Long-john: "Long John - Daily Magazine About Denim & Authentic Products"

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Design Elements That Disappeared

Denim has continuously evolved over the past 150 years. What originally started as pure workwear for miners, railroad workers, cowboys, and laborers slowly transformed into a global fashion essential. Along the way, countless design elements disappeared as jeans became more streamlined, mass-produced, and trend-driven.

Many of the...


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The First: 15 Years, 15 Highlights

Fifteen years ago, I started something small, fueled by curiosity, passion, and a love for denim. What began in 2011 as a simple, passion-driven blog has grown into Long John, an internationally recognized voice in the denim world, covering stories, innovations, and people shaping this incredible industry.

To mark this ...


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Barns Outfitters Brings The COZUN 14/- Jersey T-shirts

In the world of Japanese heritage wear, few brands have built a reputation for authenticity quite like Barns Outfitters. Known for blending vintage Am...


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Cyanotype X-Ray Series By Blue Print Amsterdam

During the latest edition of denim fabric show Kingpins in Amsterdam, creative design studio Blue Print Amsterdam unveiled a remarkable new body of work titled The X...


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Raw Denim A.K.A. Rigid, Dry Denim, Unwashed

There’s a good chance you’ve heard the term “raw denim” before. While some speak about rigid, dry denim, unwashed, raw denim might be the most common. You have probably seen a pair of dark jeans on the streets or at your local denim dealer with that stiff fabric. Or perhaps seeing all these fade updates coming along on your Insta...


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