For small eCommerce brands, packaging does a lot more than protect a product during shipping. It shapes first impressions, reinforces brand identity, and creates a memorable experience that sticks with your customers long after they receive their order. The good news is that branded packaging for small business owners does not have to mean custom-printed […]

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Launching merchandise for your business can be a milestone. It marks the moment when your logo moves from the screen onto a hoodie, mug, or business card.

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Your logo design process shouldn’t look the same at every stage of your business. A founder sketching out a brand-new idea has very different needs than an established company planning a full rebrand, and trying to follow the same steps leads to wasted time, wasted money, or both. The right logo design workflow depends on […]

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Not all logo redesigns pay off, but the best ones can drive serious web traffic. We analyzed organic traffic data for 35 major brands that overhauled their logos since 2012 to find out which redesigns made the biggest impact and what made them so effective.

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As a small business owner, investing in branded merchandise allows your business to expand outside of the digital world into every area of your customers’ lives. Your business is represented in custom t-shirts, mugs, stickers, packaging, and everything in between. That kind of integration is powerful.  But it also means every little design decision matters […]

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