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Local media companies heading into 2026 face a familiar challenge: rising revenue pressure paired with outdated sales habits. In a recent webinar hosted by the Local Media Association, industry veterans laid out three common sales pitfalls — and practical, modern strategies to avoid them using AI, better systems, and more intentional promotion. The takeaway was […]
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The 2025 Local Media Digital Innovation Awards are now open, recognizing the people, projects, and strategies pushing local media forward through creativity, technology, and community impact. The awards honor standout work from calendar year 2025 across journalism, audience engagement, revenue, product innovation, and leadership. Thanks to contest sponsor Upland / Second St...
As newsrooms experiment with artificial intelligence to create greater efficiency, one question looms large: Are their audiences comfortable with them using AI? A new national survey funded by Walton Family Foundation and conducted by Local Media Association and Trusting News offers one of the clearest answers yet — and it comes directly from engaged local […]
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Local news organizations are moving quickly to adopt artificial intelligence, but audiences and advertisers are moving just as quickly to ask hard questions about trust, transparency and accountability. That tension was the focus of a recent Local Media Association webinar featuring leaders from the Alliance for Audited Media (AAM), who outlined a practical framework for […...
Linda Bowers is the director of business development and partnerships for Solving Sacramento. She began her career in media sales, representing both local and national publications, and later expanded into training, marketing strategy and donor relations. She has a strong track record of working with organizations that champion diversity and inclusion as core values, helpin...
