Local Media Association + Local Media Foundation

If you’re in local media, you never really stop learning. That’s the experience of executives from 19 local news organizations who, as members of Local Media Association’s Family and Independent Media Sustainability Lab, work collaboratively to turn insights into actions that strengthen their operations. The FIMS Lab assists small-to-midsize local media companies in the Uni...

With support from Google News Initiative (GNI), the Local Media Association (LMA) Broadcast Transformation AI Lab convened 10 leading local broadcast organizations—including Nexstar, Sinclair, Morgan Murphy Media, Capital Broadcasting/WRAL, Cowles/KHQ, and Draper—to formulate an enterprise roadmap for artificial intelligence across local broadcast media. The central finding...

The local broadcast industry is undergoing a fundamental transition, shifting from a period of “playing with AI” to a rigorous era of operationalizing it. For the past year, the Local Media Association Broadcast Transformation AI Lab has sought to catalyze this shift. Supported by the Google News Initiative, the lab brought together a cohort of […]

The post

In its latest webinar, Opti Digital brought together Olly Aulakh, Chief Revenue Officer at Opti Digital, and Rob Beeler, Founder & CEO of Beeler.Tech, to explore how publishers can move from seeing a change in revenue to understanding what is actually driving it — and deciding what action is worth taking. The discussion also showed […]

The post

Trust in the news isn’t declining because people stopped caring about what’s true. It’s declining because the industry stopped connecting neighbors and communities. Influencers now break more community news than reporters do. Longtime outlets have been hollowed out, bought up, or quietly compromised. New “media outlets” launch every few weeks with no track record and […]