Local Media Association + Local Media Foundation

At the 2026 National Association of Broadcasters conference in April, Jamie Spencer of Frank N. Magid Associates offered a blunt reframing of the audience landscape: News outlets are no longer competing for consumption. They’re competing for attention — and the drivers of that attention are shifting in ways that challenge long-held assumptions. Sharing new research […]

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What to know A year of lessons for local media One year after launching Keep It Local, a podcast from the Local Media Association, a clear picture is emerging: the future of local journalism will be defined by adaptability. Across dozens of conversations with industry leaders, one theme stands out — sustainability requires both innovation […]

The post

Younger audiences find and consume news in ways that are meaningfully different, and their information-seeking behavior is a signal to the changes that publishers should anticipate from audiences in general. That’s a key finding in the just-released Next Gen News 2 report, which surveyed 5,000 adults across five countries and included 84 in-depth interviews with […]

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Leaders from across the local news ecosystem gathered in New York City last month for the 2026 LMA Summit, an invite-only event designed to bring together Local Media Association and Local Media Foundation boards, collaborative program participants and key industry partners. The summit began with LMA and LMF board meetings and a leadership dinner, followed by […]

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When Hilda Gurdian’s reporters at La Noticia started covering ICE action and protests in North Carolina, her team gathered emergency contacts for staff members. They also connected with an attorney in case any of their journalists were arrested. At Chicago Public Media, where the reporting team was covering similar activity, Chief Partnerships Officer Tracy Brown […]