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The unboxing economy turned cheap squishy toys into a TikTok-native collectible category. And it has almost nothing to do with the toys themselves.
I am a mom, but at two and a half, my daughter hasn’t figured out how to chase TikTok trends yet.
I knew squishy toys were popular in the vague way you know things when you live on Earth. But the full scope of ...
Most marketing strategy today is built on observation.
A brand sees something perform. High engagement, strong sentiment, cultural traction. Then it gets translated into a playbook. Move faster. Be more human. Participate in culture. Show personality.
The issue is not that these observat...
This article is Part 4 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time.
Emotional Risk Economies Universe:
This article is Part 3 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time.
Emotional Risk Economies Universe:
This article is Part 2 of 4 in our Emotional Risk Economies series, a framework that explores how different categories operate under distinct emotional contracts on social media. Each installment examines the structural pressures, audience psychology, and platform incentives shaping brand risk in real time.
Emotional Risk Economies Universe: