List Building Lifestyle With Igor Kheifets

Every business runs on processes: getting clients, closing deals, delivering the work. And every process you do by hand eventually becomes the ceiling on your business. In this episode, Igor explains the one question he now asks about everything he does, and why it separates a one-person hustle from a business that can scale. From Henry Ford’s black Model T to a 2 AM free rep...

Most people think the reward of a successful online business is the money. But the part nobody talks about is quieter and far more valuable. In this episode, Igor shares what it was like to move his family across the world without his income dipping a single dollar, why so many marriages crack under financial strain, and how having mental bandwidth changes the way you raise y...

Most people overcomplicate getting started. They think they need a funnel, a product, a sales sequence and a dozen tools before they can collect a single email address. In this episode, Igor strips list building down to the bare minimum you need to start today, the extras that turn a list into income, and the one technical step too many people skip. Plus, the story of a man w...

Every year, the calendar seems to tell you when to push and when to brace for a slump: tax season, summer vacations, the back-to-school scramble, the New Year’s resolution rush. But what if planning around seasonality is costing you more than it’s worth? In this episode, Igor shares what happened when he tried to fight the slow months with extra promotions, why he switched to...

Most email marketers use AI to write their emails. Patrick Yepez uses it to read them. In this episode, Igor sits down with Patrick, a real estate investor with over 40 years in the business, founder of Dream Big Marketing Services, and one of the sharpest email marketers he knows. Patrick reveals how he connected his email platform directly to Claude and turned it into a ful...