List Building Lifestyle With Igor Kheifets

Explosions, special effects and nonstop action are supposed to keep us glued to the screen. Yet sometimes a quiet conversation in a room grips us far more than a superhero battle. In this episode, Igor looks at tension, the force that keeps people watching, reading and paying attention. Using two TV shows, one he can’t stop watching and one he can’t stay focused on, he shows ...

A list you haven't mailed in a year isn't gone, but it is dead until you give your readers a reason to care again. In this episode, Igor walks through exactly how to revive a neglected list: cleaning it, importing it the right way, reminding subscribers why they're hearing from you, and winning back their attention with infotainment instead of pitches. Plus, why boring is the...

Forex and crypto both promise financial freedom, but only one of them has earned a place on Igor's email calendar. In this episode, Igor shares what happened when he put $10,000 into an automated Forex system, why he considers the Forex industry a scam minefield, and why crypto is a far more legitimate (if volatile) niche to promote. He also covers the compliance reality of m...

We grow up believing the world is fair: work harder and you earn more, put more in and you get more out. It isn’t. A handful of customers produce nearly all the profit, a handful of decisions shape a whole career, and a handful of relationships mold a life. In this episode, Igor sits down with Richard Koch, the British entrepreneur, investor and author of The 80/20 Principle,...

There are only two things you can do online: create or consume. Most people spend almost all of their time consuming, and that is exactly why they are not making money. In this episode, Igor explains why everyone who gets paid online is creating something, how much creation pays at different levels, why AI has not changed the creator-to-consumer ratio, and the simple percenta...