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Your brand ranks #1 on Google for your most valuable keywords. Your SEO strategy delivers consistent organic traffic. Your content dominates search results pages. Yet when potential customers ask ChatGPT or Perplexity for product recommendations in your category, your brand doesn’t appear.
This isn’t a hypothetical scenario. It’s happening right now to ecommerce bra...
“We’re spending $5,000 monthly on social media. What’s the ROI?”
It’s the question that makes marketing directors uncomfortable and social media agencies defensive. Not because social media doesn’t drive revenue, but because proving the connection between a Tuesday Instagram post and a Friday purchase requires tracking capabilities that, despite AI and software adva...
The way consumers shop online is undergoing a seismic shift. Between July 2024 and July 2025, traffic to retail websites from generative AI sources exploded by 4,700%. But this isn’t just about traffic numbers. It’s about a fundamental change in how purchases happen.
Welcome to the era of agentic commerce, where AI assistants don’t just help consumers research produ...
On a typical Tuesday in September 2025, over 1 million Shopify merchants gained access to ChatGPT’s 700 million weekly users through a seamless shopping integration. Products now appear as organic results in conversational queries, ranked by relevance rather than ad spend. Users discover, evaluate and purchase without ever leaving the chat interface.
There’s just on...
Google’s Performance Max has fundamentally altered the digital advertising landscape, delivering 78% of campaigns hitting or exceeding their ROAS targets according to recent industry data. But the brands dominating Performance Max in 2025 aren’t relying on au...
