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Rahul, the founder of a homegrown D2C brand, spent five tough years building his brand name. One morning, he sits down with his chai, and he looks up his name on Google. He is hoping that his website will be ranked the highest. However, he sees there’s a powerful competitor’s paid ad at the top, stealing his potential customers.

What happened to Rahul is not ra...

With the 101st Amendment Act, 2016, the government has introduced GST, a destination-based tax, by removing all major multiple taxes to improve effectiveness and efficiency in the Indian economy. Since GST registration is an indirect tax, the final burden is shifted to the end user of goods and services. With its introduction into the India...

You built your Snapdeal store over months, found products that sell, got your ratings up, and then one day you see another seller using your brand name. Same name. Same category. You report it, and nothing happens because you have no trademark registration for Snapdeal sellers. This is more common than most sellers think.

You spent months getting your brand approved on Myntra, built a strong catalogue, started getting consistent orders, and then another seller shows up using a name that looks exactly like yours. Same category. Same products. Lower price. Without a registered trademark, there is almost nothing you can do about it. Myntra is India’s largest fashion and lifestyle marketpl...

You built your Meesho store from scratch, found your winning products, grew your customer base, and then someone copied your brand name and started selling the same items at a lower price right next to your listing. This is not bad luck. This is what happens when you build a business on a platform without legally owning your brand. Meesho h...