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ABA Formal Opinion 496 concluded that a negative online review does not open the Rule 1.6(b)(5) self-defense exception, so a lawyer cannot use client information to answer it. State opinions and discipline cases agree. The replies a lawyer can post, how to flag reviews that break Google's policies, and how to ask for reviews within the rules.
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Under ABA Model Rule 7.3 a text is not live solicitation, but under the TCPA a text to a cell phone counts as a call. Marketing texts to leads need prior express written consent and working opt-outs, state rules can add labels, and texts about a client's case raise confidentiality duties under Rule 1.6.
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Mass tort answers rest on court records that change every month. A mass tort page an answer engine can quote names the MDL number, the court, the pending count and the date it was checked, keeps investigations, pending MDLs and settlements apart, and follows the state laws on drug and device injury ads.
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Teen Driver Safety Week runs October 18 to 24, 2026. Personal injury firms can publish educational content built on 2024 NHTSA and IIHS figures, from graduated licensing guides to seat belt posts, while staying outside the solicitation rule.
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The reader of a Medicaid planning page is often an adult child. Elder law content should answer that reader's questions on long-term care, the 60-month look-back and guardianship, while respecting ABA Model Rules 1.14 and 1.8(f), which keep the parent as the client.
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