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A firm owner opens Search Console, clicks into the Page indexing report and finds a list of blog posts and city pages marked “Crawled, currently not indexed.” The natural reaction is to assume something is broken.
Google’s help page for the report takes a calmer view. A crawled currently not indexed status means Google visited the page and chose not to add it to the...
AI tools can now draft a law firm’s ad headlines and edit its photos. That raises two questions: does the ad need to say AI made it, and who checks what the AI wrote?
Google Ads and Microsoft Advertising each answered part of that this fall. For AI generated ads, a law firm now has a labeling setting in Google and a way to set rules for AI-written copy in Microsoft....
A chat box on a firm’s website can greet visitors at midnight, answer questions and book a consultation. Plenty of firms added one this year.
On October 31, 2026, the New York State Bar Association approved AI ethics guidelines that speak directly to these tools. For law firm chatbot ethics, the answer turns on what the bot actually does: taking a phone number is on...
A firm that hires new law graduates before they are sworn in may want to list them on the team page and give them an email signature. Both have to describe someone who is not a lawyer yet.
On October 14, 2026, the New York State Bar Association’s ethics committee addressed this in Opinion 1306, saying a firm may list unadmitted graduates on its website if the listin...
A report lands in the inbox saying the firm’s website has hundreds of “toxic” backlinks, sometimes with an offer to clean them up.
Law firm toxic backlinks sound alarming, but Google’s own help pages take a calmer view. Google says most sites will not need its disavow tool, and that it can usually work out which links to trust without help.
So which situat...