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Lee Cockerell

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“The goal is not to win the argument. The goal is to keep the customer.”

When leaders think about customer loyalty, they often focus on delivering a flawless experience. While that should always be the goal, the reality is that mistakes happen. Products run out. Miscommunications occur. New employees make errors. Systems fail. The true test of a business...


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“When people know their ideas matter, they want to do a better job.”

Many leaders believe that the only way to get employees to take true ownership of an operation is to implement a complex monetary reward system. We often assume that cash prizes are the ultimate driver for frontline innovation. But tying financial payouts to individual ideas can quickly become a...


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“A lot of customers will point out things we don’t even know we’re doing wrong.”

When most people think about customer service, they focus on getting things right the first time. While that should always be the goal, great organizations also prepare for what happens when things go wrong.

That’s where service recovery comes in.

It’s typical for restaurant...


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“If you’re not getting exposed to those new thoughts or new ideas, then you’re not effectively advancing the way you’re serving.”

When we think about world-class customer service, we often focus on training, scripts, or operational guidelines. But a deeper personal element truly drives the guest experience. It’s self-confidence. A listener recently asked whether ...


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