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Most people wait for permission to lead. That’s the mistake.
This conversation with David Graddy is a reminder that leadership isn’t a promotion. It’s a pattern of behaviour. And if you’re not already doing it, a new title won’t suddenly fix that. In fact, it’ll expose it.
We get into what actually gets noticed inside large organisations, where people trying to ...
Most leaders think growth comes from doing more. Hiring more people. Adding more activity. More meetings, more pipeline, more noise.
Reed Nyffeler has spent two decades proving the opposite. He scaled a security franchise from one location to 400 and $250 million in revenue. The lever wasn’t effort. It was multiplication. This conversation is about the difference betwe...
Most marketing isn’t broken because people aren’t trying hard enough. It’s broken because nobody actually understands what marketing is supposed to do.
This conversation with Gee Ranasinha is a proper teardown of the nonsense. Too many businesses confuse marketing with activity. Brochures, websites, campaigns, “leads”. None of that matters if it doesn’t create pipeline...
Most deals don’t die because your product is wrong. They die because the person on the other side is scared of losing.
This conversation with Felix Riley is a reminder that we are not operating in a rational world. We are operating in a psychological one. Risk aversion, learned helplessness, confirmation bias. These aren’t abstract ideas. They’re the hidden forces shap...