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For Hot Head Burritos, customer loyalty is more than an app, a promotion, or a rewards message. It starts with the experience guests have when they encounter the brand—from the sign outside a restaurant to the team members welcoming them in. 

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When Peter Menges, Senior Vice President of Customer Engagement and Insight Loyalty at Unique Vacations, Inc., an affiliate of the worldwide representative of Sandals and Beaches Resorts, looks at the loyalty space today, he no longer sees any excus...


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