Lead Forensics

Growth hacking in a B2B context is a disciplined process for identifying a growth constraint, testing a specific fix at small scale, and scaling only what the evidence supports.

It can be hard to know where t...

Your landing page can attract the right company, hold its attention and answer its most pressing question, yet still appear to have failed because nobody completed the form. The strongest B2B landing pages do more than push visitors towards a button. They offer something worth acting on, capture meaningful buying signals and give ...

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In this episode, Tom Happe, founder of TrueLeads, joins host Martin from Lead Forensics to share what fifteen years in cybersecurity sales and building a business from scratch during lockdown taught him about what actually moves the needle in B2B pipeline generation.

From individual contributor to VP of Sales, and now running his...

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Your ideal customers are already visiting your website. Most stay unnoticed – a missed opportunity most companies don’t even know they’re losing. Handtmann, a leading machinery manufacturer, changed that. And it’s turned invisible traffi...