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What role is influencer marketing playing? Is traditional broadcast still being used? What are the drivers of change between communication channels?


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In this episode of the Better Marketing podcast, David Wheldon speaks with HP’s Antonio Lucio about leading calmly through concurrent change, turning AI from hype into customer value, and guiding teams through a surprise CEO transition while protecting trust and focus.


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Humanity and cultural respect are two core elements in the development of strong, sustainable brands says Tobias Collée, Global Vice President NIVEA.


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From GEO to Production and Inclusivity to Search, WFA has recently hosted a raft of expert webinars that can bring members up to speed on rapidly evolving topics.


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WFA has updated its Consultants Directory, a comprehensive, non-exhaustive listing of marketing consultancies which provides marketers with a structured overview of specialist consulting firms that are known for their expertise in areas such as media advisory, marketing operations, production, digital/data, and marketing capability management.


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