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Speakers include Haleon, Pepsi, The Business of Creativity and System1
Marketing has rarely moved faster, which makes it easy to lose sight of the fundamentals. David talks with Taide Guajardo, former Chief Brand Officer, Europe at Procter & Gamble, about what 36 years and four countries taught her about building brands, and why marketers need to make the case for marketing itself
Digital channels now lead price growth as TV cools, and scarce premium inventory, not advertiser demand, is setting the pace
Trust is the key KPI for modern marketers, says the man leading one of the world’s biggest telecoms brands
Former winners of the WFA's Global Marketer of the Year share what has changed, what matters now and the advice they would pass on, as the award celebrates its 10th year