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Every day, about 11,000 Americans turn 65. Most want to stay at home as they age.
A 2026 Pew Research survey found that 60% of older adults would prefer to remain at home with a caregiver rather than move to assisted living.
But demand isn't the hardest part of starting a home care franchise. Finding and keeping enough caregivers to meet that demand is.
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Home care recruitment challenges are one of the biggest growth constraints facing home care agencies. Demand for in-home care is rising, and the available workforce remains tight. Agencies are under pressure to recruit faster without lowering hiring standards.
In hindsight, recruitment challenges are often viewed through the lens of demand and generation. But if you re...
Administrative work is one of the most consistent challenges home care agencies report. Call-offs, inaccurate care notes & scheduling conflicts all feed into the same problem: hours spent on manual review and cross-checking, often after an issue has already caused a delay or gap in coverage.
Caregiver turnover adds pressure to this. As per the Activated Insights Be...
A caregiver calls off at 6 a.m. The client still needs care by 9. A coordinator opens the roster & starts checking names one by one: Is she free today? Does she know this client? Is she already at 38 hours this week? Fifteen calls later, the shift is covered & the coordinator has lost the first hour of the day to something a computer is faster at.
This is the p...