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Solve, replenish, care, indulge: four shopping mindsets that change which creators you cast, what you brief, and what the content needs to do.

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Instagram is testing 90-minute videos and expanding its TV app. Here’s what brands need to know about sponsoring long-form creator content early.

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The shopper journey crosses creators, platforms, and retailers long before checkout. Here’s how to build a campaign around those decisions.

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The SBA just recognized 27 million creators as businesses. Here’s what brands should do next.

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Inside our New York stop of the Made You Look Tour, where TikTok and creator Anna Sitar broke down the new funnel, values-driven partnerships, and creator universes.

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