Kotter International Inc

The phrase “what’s in it for me?” has a bad reputation. It is often misunderstood as selfishness, resistance, or a lack of commitment to the team. In reality, it is one of the most human questions in our organizational life. When it comes to work, people are trying to understand where they fit, how they can contribute, and whether their effort matters. If we spend

Recently I was sitting with my clients, crafting their “Big Opportunity” statement, the defining idea that answers a deceptively simple question: What opportunity is in front of us right now that is worth rallying around? In Kotter’s methodology, this isn’t a vision statement or slogan. It’s the reason a transformation deserves people’s time, attention, and energy ov...

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Organizations invest enormous amounts of money, time, and effort into major infrastructure and capital projects. Yet, even with strong technical expertise, detailed plans, and significant financial backing, many of these initiatives lose momentum or fail to deliver the value originally expected.

The issue isn’t always about engineering, technology, or even the quali...