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Title: Digital Marketing Agency in Southampton, London & Preston | Koozai

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Welcome back to Koozai Couch, our interview series where we speak to people from across digital marketing about the ideas, tools and changes shaping the industry.

This time, we spoke with Jojo Furnival, Marketing Manager at


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You may have heard the term ‘technical audit’ mentioned as part of an SEO pitch or you may have been asked to perform one as a budding SEO trainee taking their first step into the wonderful world of audits.

We’ve previously written an


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Last updated: Aug 2026 ·

At a glance: People no longer go straight to Google when they’re making a money decision. They ask AI assistants, check forums, read reviews, and compare options across half a dozen places, long before they land on your website. This guide walks through that journey stage by stage, and what it means for how you show up.

Think about the l...


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Last updated: Aug 2026

By the time someone reaches your website to apply or enquire, their decision is mostly already made. This stage isn’t about persuasion, it’s about removing every last piece of friction and giving people the reassurance to follow through.

There’s a common assumption in financial marketing that the website is where the real selling happens. ...


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Last updated: Aug 2026

This is the step most financial brands underestimate when considering their AI marketing. People are now asking AI tools directly to compare providers and AI doesn’t hand back a list of links, it forms an opinion. Weak signals here mean ...


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