GEO. AEO. AI SEO. LLM optimisation. AI Search Optimisation.
The search industry has created quite the collection of names for the work involved in helping brands appear more often across ChatGPT, Google...
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GEO. AEO. AI SEO. LLM optimisation. AI Search Optimisation.
The search industry has created quite the collection of names for the work involved in helping brands appear more often across ChatGPT, Google...
Google has made a pretty significant change to how businesses can manage their Google Business Profile (GBP).
Gemini, Google’s AI assistant, can now connect directly to your Business Profile, helping you make updates, respond to reviews and understand how people are finding your business.
That could save marketing teams plenty of time.
...
If your LinkedIn feed has started to feel a bit samey, you’re not imagining it.
Polished opening. Short paragraphs. Generic leadership lesson. Neat conclusion.
AI has made it much easier to produce content at scale, but LinkedIn is now taking steps to reduce the amount of low-value, repetitive material appearing in users’ feeds.
The platform refers to thi...
Welcome back to Koozai Couch, our interview series where we speak to people from across digital marketing about the ideas, tools and changes shaping the industry.
This time, we spoke with Jojo Furnival, Marketing Manager at
You may have heard the term ‘technical audit’ mentioned as part of an SEO pitch or you may have been asked to perform one as a budding SEO trainee taking their first step into the wonderful world of audits.
We’ve previously written an