Koozai - Digital Marketing Blog

Google has confirmed plans to expand advertising within AI Mode to the UK later in Q4 2026. As AI-powered search changes how people discover products and services, UK businesses have an opportunity to prepare their advertising strategies before the new formats arrive.But preparing for AI advertising doesn’t necessarily mean increasing your budget. It means making sure your camp...

With Halloween just around the corner, we thought we’d have a little fun with some of the marketing nightmares that might sound familiar.

After all, working in digital marketing can sometimes feel like stepping into a haunted house. One minute, everything’s running smoothly. The next, an approval has mysteriously disappeared, a website has developed a mind of its own o...

You might have seen stories in the news about drivers receiving parking fines, sometimes even when they’ve already paid for parking. It’s a frustrating situation, and one that often leaves people turning to Google to find out what they can do.

So, we decided to crunch the numbers.

We analysed Google search data across 15 major UK cities to find out where p...

Welcome back to Koozai Couch, our interview series where we speak to people from across digital marketing about the ideas, tools and changes shaping the industry.

This time, we spoke with Leonardo Chinchilla, Professor at the University of Costa Rica, and he ...

Your PPC strategy shouldn’t stay the same all year

Customer behaviour is constantly changing and can differ throughout the year. Your paid strategy should also be changing depending on how your customers behave, meaning you shouldn’t be relying on the same functions January through to December.

Demand tends to change based on weather, holidays, financi...