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Most brands set up social listening the same way. They track their brand name, a few competitor keywords, maybe a hashtag or two. Then they wait.
That’s not social listening. That’s social monitoring with extra steps.
The real power of social listening kicks in when you stop waiting for data and start asking questions. Think of your
You have a strategy team. You have consultants. You probably have a few expensive off-sites every year where smart people debate the direction of your business.
But there is a strategist you are almost certainly ignoring. One that works 24 hours a day. One that talks directly to your customers, processes millions of signals, and knows things about your brand, your c...
Not long ago, customer experience lived in operations. It was measured in ticket resolution times, average handle times, and CSAT scores. It was managed by contact center heads and reported upward as a footnote.
That era is over.
CX has moved from the operations floor to the boardroom table, and the brands that haven’t made that shift yet are already falli...
Vibe coding is having a moment.
The term was coined in February 2025 by AI researcher Andrej Karpathy, a co-founder of OpenAI. Merriam-Webster listed it as a “slang and trending” expression. Collins English Dictionary named it its Word of the Year for 2025.
The idea is seductive: describe what you want in plain language, let AI write the code, ship fast. <...
A food brand launches a new product variant. Three days in, a food blogger posts about an inconsistency in packaging. The post gets shared 4,000 times.
Meanwhile, one-star reviews are stacking up on Amazon and Flipkart. WhatsApp complaints are coming in. A retail partner has started fielding returns. And no single team inside the company has the full picture yet.