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Kleecks, Boost your Marketing Strategy title: Kleecks | Next-generation Enterprise Optimisation Platform

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Google showed us its clock. Most teams are watching the wrong one

For years, the question “how long does Google take to index a page?” had no official answer. SEO specialists traded estimates based on experience and long afternoons in Search Console. In October 2026, Google analyst Gary Illyes finally put numbers on it. At the Search Central Live Deep Dive...


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Sephora moves into ChatGPT, and the funnel changes shape

In March 2026, Sephora launched its own app inside ChatGPT, starting with a pilot in the U.S. market. Shoppers who ask for advice on a moisturizer or a foundation can now get personalized recommendations and move to checkout without leaving the conversation.

Most coverage framed the news as...


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