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Kellogg Insight

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Cuteness is having a moment in the marketplace.

The fervor around cute products has spread well beyond children’s plush toys like Labubu and Squishmallow to cell-phone cases and even credit-card designs. And countless companies are leveraging this cute aesthetic—either in the product itself or its packaging—to increase consumer appeal.


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Once upon a time, there was an easy way to diversify your stock portfolio: go international.

In the U.S., smart investors could hedge their domestic investments by buying stocks or index funds from other countries. In years where the American market declined, that international exposure gave you uncorrelated performance from foreign markets, dampe...


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One of the surprise hits of 2025 was the animated film K-Pop Demon Hunters. Though it initially received only a small theatrical release in June, buzz around the movie grew so much while it was streaming on Netflix that a wider theatrical run in August topped the U.S. box office. Netflix later


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Every product or service sold by a firm has a unique demand curve—a relationship between how much customers want a thing and how much they’re willing to pay for it. And for many firms, “it is hard to know what exactly it looks like,” says Suraj ...


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What does origami have to do with space exploration?

The art of paper folding dates back centuries. Through the design of elegant three-dimensional shapes, origami artists developed ways of creating objects that are light yet incredibly strong and complex.

But it wasn’t until the twenty-first century that engineers started...


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