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This post is based on our latest podcast episode diving deep into the world of AI in the fitness industry — from fake personas to mass-produced meal plans. Listen to the full episode for the full conversation!

Is the Real Problem AI… or the Fitness Industry?

The fitness and wellness space has ...


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If you’re taking a GLP-1 medication like semaglutide (Ozempic, Wegovy) or tirzepatide (Zepbound, Mounjaro), you may have noticed that eating feels different:

hunger cues may be quieter,

food noise may feel lower,

and foods you used to enjoy may suddenly feel less appealing.

For some people, this means unintentionally going hours without eating...


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Why mindset matters more than nutrition knowledge

Nutrition knowledge matters. Understanding protein, fiber, micronutrients, and calories gives you the tools to make better decisions. But in my experience as a coach, knowledge alone isn't what determines whether someone reaches their goals. Mindset is.

I've worked with clients who know exactly what they should b...


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One Strategy That Makes Social Eating Easier

When social events ramp up in the summer season, I often use it as a time for clients to practice feeling confident in social eating, combat the “Screw it Spiral,” and add some go-to sides and snacks to their options.

That spiral — the 'I blew it, might as well keep going, I'll start Monday' — is one of the most comm...


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It's one of the most common things I hear from new clients, and it's usually said with a mix of frustration and embarrassment.

"I just need to be more disciplined."

They've had a rough week. Progress has stalled. Old habits crept back in. And when I ask them what they think the solution is, the answer is almost always the same call for discipline, to jus...


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