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Journal of Public and Nonprofit Affairs

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Journal of Public and Nonprofit Affairs title: Journal of Public and Nonprofit Affairs

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Government-nonprofit funding agreements are often laden with numerous funder-driven imperatives that dictate how financial resources are to be used within human service organizations. The following study adopts resource dependency theory and organizational legitimacy as a framework to better understand how nonprofits experience the acquisition and use of monies captured throu...


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In this paper, we describe a study designed to contribute to the stream of research on nonprofit brand-related topics. Specifically, we develop and test a conceptual model to add to our knowledge of the influences of brand familiarity, brand remarkability, and brand attitudes on audience support intentions (donation intentions, word-of-mouth intentions, and social network sha...


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Editors Note
Editors Note

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This paper develops a novel framework for nonprofit pricing by conceptualizing nonprofits as multi-sided platforms (MSPs) that mediate exchanges between clients and donors. It introduces the Nonprofit Platform Lerner Index (NPLI), a tool that helps nonprofit managers optimize pricing by accounting for both client-price elasticity and donor-side cross-platform effects. The fra...


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