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Website title: Jonny Hates Marketing - For Coaches & Therapists
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Seth Godin on why choosing your ideal client is a core foundation of your business:
“The masses aren’t the point. They might be a welcome side-effect of your work, but to please the masses, you must pander to average.
Because mass means average.
On average, every population is dull, sanding off all the interesting ed...
When somebody asked super-coach Rich Litvin if he told people he was a coach, he said:
Writer Anais Nin delivers a graphic brain tattoo when she says:
“Life shrinks or expands in proportion to one’s courage.”
And in your 21st-century coaching or consulting business this means not being:
It’s good to hedge your bets, right?
Have your finger in various pies?
We all know a “serial entrepreneur” doing a bit of this, and a bit of that.
Well here’s the truth about anyone achieving success in a variety of different disciplines:
1: They started one first, and made it work, really well 2: Wh...
When you’re vying for someone’s attention, remember this:
What they’re doing right now is always more important than what you’re doing.
And that’s why some parts of your job seem ridiculously hard. Impossible, even. Disrupting someone’s current activity, their work, their STUFF, is your biggest challenge.
