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Jon Loomer Digital

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What If You Could Submit Multiple Creative Versions By Placement?

Why isn’t this a thing?

Look, I am embracing creative diversification. I create ads with diverse formats, text, and visuals.

But Meta could make this so much easier.

The Problem

Right now, a s...


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Breakdown by Attribution: What I’m Seeing So Far

Meta Advertiser Field Notes Thursday observations from inside Meta ads

These are smaller things I noticed while running and managing Meta ads over the past week. Some are new features or things I discovered. Others come from specific projects I’m working on. None warranted a full post on their own, but all ar...


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Meta Ad Sequencing: Setup, Requirements, and Caveats

Ad Sequencing is a feature that was previously only available using the Reservation buying type, but many advertisers now have the option to use it with Auction campaigns. It’s not clear if this is a test or a full rollout.

Having the ability to sequence ads...


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Meta Needs a Detailed Log of Attributed Conversions

I need Meta to do this…

Meta’s conversion reporting is far too generic, and it doesn’t need to be this way. Because of that, it’s the source of endless confusion and misinterpretation.

What if Meta provided a separate log of attributed conversions? Not all events like Events Manager, but a clear and simplified log of the results that are attributed to your ads.<...


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Interactions vs. Post Engagement: What Changed and Why It Matters

When creating a campaign with the Engagement objective and conversion location of “on your ad,” you may notice that the default performance goal is now “Interactions.”

This is a change from the previous default for such...


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