It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call:
Over the longer term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to do the r...
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It’s been more than a year and a half now since Mark Zuckerberg said this on a Meta earnings call:
Over the longer term, advertisers will basically just be able to tell us a business objective and a budget, and we’re going to do the r...
Self-serve ChatGPT ads are here…
After a limited test beginning in February, advertisers in the US can now sign up for the self-se...
Meta Advertiser Field Notes
Weekly observations from inside Meta ads
ChatGPT ads are opening up to self-serve advertisers. This week’s notes also cover Meta’s AI connector rollout, longer purchase audience retention, “higher-quality clicks,” and partner request scams.
ChatGPT ads expand to self-serve...Last week, Meta announced AI Connectors, which allow advertisers to manage campaigns directly through their existing AI tools, using Meta’s ads MCP server. At the moment, AI Connectors work for
Good riddance, Flexible Format!
Flexible Format is going away and being replaced by the new creative workflow.