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Meta Advertiser Field Notes Wednesday observations from inside Meta ads
These are mostly smaller things I stumbled upon during the past week, either while fumbling through Ads Manager or reading up on the latest news relevant to Meta advertisers. While none warranted a full post on their own, all are worth kn...
It’s easy to take for granted how complicated Meta advertising is. But the problem is that so many advertisers make it far more complex than it needs to be.
That’s a huge problem for beginners and those still figuring it out. It’s why I created the following checklist of the 10 things you should focus on.
While beginners were the inspiration for this post, there...
Andromeda doesn’t want anything…
A phrase I keep hearing from advertisers that just hits wrong is “what Andromeda wants.” They theorize that there’s a certain number of ads or structure or strategy that will make Andromeda happy.
“I need to do this because it’s what Andromeda wants,” or “Should I do that to make Andromeda happy?”
<...Meta Advertiser Field Notes Wednesday observations from inside Meta ads
There’s a whole lot going on. I documented several important things that Meta advertisers might find interesting from the past week. Some are new features or things I discovered. Others come from specific projects I’m working on. None war...
One of the most common questions I get from Meta advertisers is about budget. How much should you spend to get meaningful results?
There isn’t a universal answer. The right budget depends on your goal, your expectations, and how complicated you make your setup.
This exercise will help you think through what your ideal budget would be, b...