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Meta is rolling out a feature that allows advertisers to choose an audience for each ad creative. Since there is documentation, I assume it’s an official feature that’s currently rolling out rather than a test.
It’s honestly a surprising new option, given th...
A restriction period is coming to the US. If you run ads about social issues, elections, or politics, listen up…
As Meta has done
Meta is making a change to Customer Lifecycle Strategy that has the potential to make the feature infinitely more useful. While I do think it could use some additional tweaks, it’s a great step in the right direction.
If you’re not familiar with Customer Li...
Advertisers have long flown blind on CTA buttons. It makes sense that “Learn More” might drive more clicks while “Shop Now” would drive more intent. But it’s also never been clear how much these CTA buttons matter.
Finally, we might have some helpful information. You may have seen the following message recently when creating an ad in Ads Manager:
Back in August, I wrote about a test feature called Sequenced Events that allows you to optimize for a higher-value action that follows an initial event. Now that I have it, I’m seeing how powerful this option might be.
It also doesn’t...