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Virtual Try On Test Enhancement25 hours ago

Meta is testing a virtual try on enhancement…

Within Advertising Settings, click on Creative Features.

Some advertisers have the box checked to test new creative features.

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Value Rules for Conversion Location3 days ago

There’s yet another option for value rules. To access value rules, go to Advertising Settings.

Value rules allow you to bid more or less based on several criteria. Up until recently, that included:

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8 Essential Breakdowns to Use in Meta Ads Manager4 days ago

Breakdowns are one of the most underutilized hidden features in Ads Manager. They’re great for uncovering context and meaning in your results.

These are available within a Breakdown dropdown menu next to the Columns dropdown.

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Meta Makes Billions from Scam Ads5 days ago

Scam ads hurt legitimate advertisers too…

According to a November report, Meta earns as much as 10% of its revenue from scam ads. That’s upwards of $16 Billion on scams and banned goods.

Now, in Meta’s defense, it’s imposs...

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Is Meta Expanding Creative Testing to 10 Ads?8 days ago

Is Meta expanding the creative testing tool?

Meta started rolling out a new creative testing feature a couple of months ago. It allows you to test up to five ads in an existing ad set.

Well, it looks like Meta may have made an upgrade to the tool…

The Change

When you’re creatin...

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