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Jon Loomer Digital

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Website Highlights Creative Enhancement

What are Website Highlights? Some advertisers are spotting this new feature, but there aren’t a lot of details about what exactly it is.

Let’s take a closer look…

Creative Setup

When you create a new ad, you may see this new feature during creative setup.

href="https://www.jonloomer.com/wp-content/uploads/2025/12/Screenshot-2025-12-05-at-9...

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DMA Region and Comscore Markets Geographic Breakdowns

Breakdowns allow you to uncover valuable information in your results by creating rows by various categories like demographics, time, location, and geography. But there are two geographic breakdowns in Ads Manager that are disabled by default.

Here’s how you can enable them…

Enable...

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4 Ways to Use Value Rules to Avoid Disabling Advantage+

When creating a new Advantage+ campaign, advertisers are allowed to make certain adjustments to settings. But some of these settings will “turn Advantage+ off.”

This is a signal from Meta that the c...

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Special Ad Categories and Algorithmic Targeting

Wait. When did this happen?

There’s been an update to special ad categories. Chalk this up to one of those changes that happened quietly, and I can’t confirm when exactly it went into effect.

Prior Restrictions

Originally, advertisers couldn’t use algorithmic targeting options when promoting a special ad category. When I wrote about href="http...

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First Conversion Optimization Reporting Bug

This explains some things…

If you were seeing inconsistencies with First Conversion optimization, you’re not alone. Meta’s acknowledged the problem.

What is First Conversion Optimization?

Within the past month or so, Meta rolled out the ability to optimize for Fir...

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