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Meta is testing a virtual try on enhancement…

Within Advertising Settings, click on Creative Features.

Some advertisers have the box checked to test new creative features.

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There’s yet another option for value rules. To access value rules, go to Advertising Settings.

Value rules allow you to bid more or less based on several criteria. Up until recently, that included:

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Breakdowns are one of the most underutilized hidden features in Ads Manager. They’re great for uncovering context and meaning in your results.

These are available within a Breakdown dropdown menu next to the Columns dropdown.

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Scam ads hurt legitimate advertisers too…

According to a November report, Meta earns as much as 10% of its revenue from scam ads. That’s upwards of $16 Billion on scams and banned goods.

Now, in Meta’s defense, it’s imposs...

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Is Meta expanding the creative testing tool?

Meta started rolling out a new creative testing feature a couple of months ago. It allows you to test up to five ads in an existing ad set.

Well, it looks like Meta may have made an upgrade to the tool…

The Change

When you’re creatin...

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