This could be a big deal.

Meta made a couple of announcements about upgrades to tracking recently, and one really got my attention.

The first was an upgraded Meta pixel that will use AI to automatically pull in page and product informatio...

Meta Advertiser Field Notes
Weekly observations from inside Meta ads

Meta made a couple of announcements this week that could have a real impact, especially if the new one-click, no-cost Conversions API is as simple as it sounds. Beyond that, there were several smaller updates that are easy to overlook no...

Some advertisers have access to a new creative workflow that allows them to upload up to 10 images and videos for a single ad. I am part of this test, and I believe it will be a helpful improvement.

This workflow allows advertisers to do the following:

Upload up to 10 images and videos for a single ad Provide three cropped aspect ratios for each creative Customize...

This is a common mistake advertisers make…

The reporting breakdown feature allows advertisers to break down results by things like age, gender, placement, platform, location, and more.

Meta Advertiser Field Notes
Weekly observations from inside Meta ads

A handful of smaller updates caught my attention this week, but several of them could have a meaningful impact on how you approach delivery, tracking, and creative. From new value rules for audiences to Flexible Format going away and an ...