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Conversion results in Ads Manager attributed to a click have historically included more layers than most advertisers understood. It led to confusion about what results meant. Thankfully, Meta is making an important change.
Click attribution will fi...
Ignore most of the nonsense about Andromeda. Stick to the facts…
What is Meta Andromeda?Andromeda is responsible for ad retrieval, which is the first of many steps to determine who sees your ads. It was a necessary upgrade to hardware and soft...
Meta Advertiser Field Notes
Wednesday observations from inside Meta ads
A mix of subtle language changes, a meaningful update to the Manus AI integration, a display bug that caused panic, and a few observations about how I’m evolving my own creative process. None of these require a full deep dive, but eac...
Last week, I walked through all of the various scenarios where your audience inputs are seen as suggestions. Today, let’s discuss when you might restrict your audience and the recommended ways to do that.
I recommend a very hands-off approach to targeting these da...
Nothing about targeting is the same as it once was. If you’re still trying to control targeting like it’s 2018 — or even 2021 — the changes have passed you by.
Consider just a few of the way things have changed…
Targeting ChangesWhen you provide detailed targeting inputs, they’re only seen as suggestions when used with 11 performance goals.