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Jennie Lyon Digital Marketing and Virtual Assistant Services Inc

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Hey friends! You’ve probably heard marketers talk about “fishing for clients.” It’s a popular metaphor because it sounds simple: cast a wide net, catch a lot of fish, fill your business with clients. But here’s the truth. Most people using that metaphor have never actually fished. I have. Growing up in Utah, I spent time…

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Hey friends, if you’ve ever hit pause on your marketing because client work got busy or life took over, this episode is for you. Maybe your inbox has been quiet. Maybe your email list has gone cold. Or maybe your once-busy client pipeline has turned into a trickle lately. I get it,  I’ve been there…

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Converting a first-time client into a lifelong customer is the ultimate goal for any small business. It’s not just about landing that initial sale—it’s about nurturing a lasting relationship. Long-term clients bring stability, require less marketing effort, and become your brand’s biggest cheerleaders. Client churn, on the other hand, can leave you stuck in a…

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Does the idea of running Facebook or Instagram ads feel overwhelming? You’re not alone! Many small business owners feel stuck designing great ads, targeting the right audience, or managing costs. The good news? You don’t need a huge budget or endless hours to make your ads work for you, instead, use our best ad resources.…

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