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Many founders have a good strategy. They know the market they want to serve, the problem they want to solve, the offer they want to make, the price they want to charge, and the kind of clients they want to win.
Then months pass, and not much changes.
The website is still being improved. The offer is still being refined. The team is still waiting for better...
A manager once told me, “Sir, I prepared everything. I had the background, the data, the history, the comparison, even the risks. But after ten minutes, my boss stopped me and asked, ‘So what do you need from us?’”
That moment hurt.
Not because the manager was unprepared. In fact, he was too prepared. He brought the whole story, but he forgot the real reas...