JCPenney Newsroom

PLANO, Texas (April 14, 2026) – JCPenney is doing it again. First, the retailer rewrote a billion-dollar Venice Wedding on a $10k budget. Then, it reimagined the Paris Runway in Paris, Texas. Now, JCPenney is teaming up with five of women’s basketball’s most influential athletes to democratize off-court fashion. By leaning into ...

PLANO, TEXAS – (Jan. 26, 2026) – This Valentine’s Day, JCPenney is rewriting the romance novel. Not every love story lasts forever – and let’s be honest, not every piece of jewelry should have to either.

Introducing The JCPenney Ex-Change, a bold, one-day event designed to help customers transform reminder...

PLANO, TEXAS (Jan. 15, 2026) – JCPenney today announced the launch of two highly anticipated home collections that reinforce the retailer’s renewed authority in the category, and its commitment to making great style accessible to all. The expanded Jenny Martinez Home Collection brings the creator’s bold, culturally rooted aesthe...

January 14, 2026 — (Scottsdale, AZ) — The Professional Beauty Association (PBA) today announced a landmark partnership with JCPenney, naming the na...