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Site title: Jason's Blog
Why do you want to be in this role at our organization?
Why do you want to do the work that this position will do?
Why our organization or institution?
Primary responses to standard interview questions like these might, “I’d like to move up in my career,” or, “I find this type of work interesting,” or, “this position represents a raise for me,” or, “this ...
Sometimes we choose to make a point.
We have a perspective. We want to be heard. We believe our thought is the way to go.
So, we make a point.
Making a point can be helpful and it can also derail from helpfulness.
Other times, though, we choose to help our team make points.
We have a goal. We want to succeed. We belie...
“It was easier to send a form letter.”
“It was easier to send a generic email with a link to our base giving page.”
“It was easier to send a universal response card with our direct mail letter.”
Easier for whom? Perhaps for us, but almost never for the donor or prospective donor we are inviting to attend, to champion, or give.
It’s not that c...
AI will not cause widespread employment reductions.
AI will not cause a “humans vs. robots” world war in which humankind will be eliminated.
AI will not cause our most meaningful interactions to move from human-t0-human to human-to-machine.
Instead, AI will cause widespread employment growth.
Great marketing combines creative, meaningful, and timely messaging with strategic implementation.
It’s easy to be lulled into believing that the creative, meaningful, and timely messaging part is something that only a few people can create and that the strategic implementation must include some sort of new channel or fresh approach. All of which can be, financia...