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Site title: Jason's Blog
Conventional wisdom is that we must evoke a sense of care, empathy, or concern in order to persuade people to give. So, we spend a lot of time and energy coming up with compelling stories. Clearly, many people will give once their “heart-strings are pulled.”
But, the reverse process is also true. When people give – from whatever motivation and at whatever amount ...
When we propose a new stewardship event after careful research and thought. . .
When we create a new plan for the annual giving calendar. . .
When we initiate a discussion about how major gift portfolios can be re-organized. . .
When we recommend a new design template and theme for our e-newsletter. . .
When we decide to propose, suggest, recommend...
We talk a lot about philanthropy being an “art and a science.”
In fact, we also talk about it in that order: Our work is “an art and a science.” We never say our work is “a science and an art.”
And, yet, my sense is that most folks spend the bulk of their energy focused on the second part of that statement – the science part. For example, we re...
Two kinds of luxury worth considering:
First, is the kind of luxury offered to us by marketers. This luxury is perceived as exclusive, upscale, and usually expensive. It’s also mostly for our benefit or pleasure. Any item or experience can be luxurious – from towels, to automobiles, to hotels and vacations. We can call this, “consumer’s luxury.”...
Two kinds of luxury worth considering:
First, is the kind of luxury offered to us by marketers. This luxury is perceived as exclusive, upscale, and usually expensive. It’s also mostly for our benefit or pleasure. Any item or experience can be luxurious – from towels, to automobiles, to hotels and vacations. We can call this, “consumer’s luxury.”...
