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This part is about where output really comes from, and the systems that carry a business without the owner holding it up.

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Part two of Own the Racecourse is called Subtract to Grow: what James cut, how he knew, and why addition is the easy part.

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Don't just be the horse running the race.

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What survived: the client who compounds, the deletion pattern, and the 10-year return cycle.

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Two client stories on pricing and offer count, and what to simplify first.

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