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ITW Creative Works Blog title: ITW Creative Works - Creative agency providing software, marketing & consulting services

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When a Crisis Forces the Question

The awkward part of a public controversy usually isn’t the writing. It’s the pause before the writing, when everyone in the room realizes they may not agree on what the company believes in the first place.

That became painfully clear in 2017 after the violence in Charlottesville. The fallout moved fast, and it didn’t stay confined to...


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Stripe’s Move Into the AI Routing Layer

In August 2026, Stripe moved to acquire OpenRouter, and that detail alone tells you this is more than a tidy product add-on. Stripe already owns a massive slice of the internet’s money movement. OpenRouter sits in a very different spot: it helps developers reach multiple AI models through one interface. Put those two pieces together an...


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