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Explore the Ipsos Generations Report 2026: Continuity vs Rupture. Our fourth edition examines population decline, shifting milestones, and generations at work.

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Just 23% say the Trump administration has a clear strategy for achieving its goals in Iran, according to a new Reuters/Ipsos poll

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Below are five charts on the political mood of the country heading into the 2026 midterm elections

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From subscription services and e-commerce to tariffs and boycotts, the ways we shop and spend are in flux. Here’s Ipsos’ top data and analysis on what you need to know.

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How to make every sponsorship dollar work harder, before, during, and after the final whistle.

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