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Why does inclusive communication so often show up as a checklist applied at the end of a plan, instead of the reason the plan looks the way it does?
Because most teams still treat it as a compliance add-on, not a design discipline. My book Inclusive Internal Communications sets out the INCLUSIVE framework specifically to break that habit. It opens with Involve, brin...
If AI can write your update in ten seconds, what was the rest of your job supposed to be?
Gallagher’s 2025/26 State of the Sector report found 75 per cent of communication functions are still stuck in early-stage, ad-hoc AI experimentation with no formal framework behind it. What that number is really showing is a pre-existing gap. The same report found only 18 per ...
If you ran the same engagement survey next quarter and changed nothing based on the last one, would employees notice, or would they just assume that’s how it works?
For most organisations, they’d assume that’s how it works, because it usually is. A single post-campaign survey mostly tells you what people remember reading, not what they understood or believed. Better...
If a third of your employees never open a company email, why does a 66 per cent open rate still get reported to leadership as a win?
PoliteMail’s 2026 Internal Email Benchmark Report, drawn from two billion internal emails, puts the average unique open rate at 66.2 per cent. That’s the industry ceiling, and it still means a third of the workforce never gets past the...
What happens to a channel once you’ve used it for a minor process update with the same urgency you’d use for a merger?
Employees stop trusting the alarm. That’s the real cost of over-communicating small things at full volume: the channel loses its meaning right when you need it most. I weigh every initiative against reach, risk and reversibility. Touches the whole w...