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The “use it or lose it” principle applies to trademarks in all countries.
The rationale behind the principle is to make names available for others to secure after five years of registration unless the owners of those registrations are still using their marks.
So, it’s essential that trademark ow...
A trade mark (“TM”) is the single most important Intellectual Property asset of a business. So, it needs to be well looked after.
When you apply to register a UK TM the application is examined for registrability by the UKIPO Examiner. Among other things the Examiner conducts a search and notifies applicants of the details of any similar earlie...
Any business, product or service that evokes positive emotions and trust in us is invariably recognised by its name.
So, the name is the primary way we associate a brand. It’s therefore an important asset to prioritise protecting if you aspire to build a solid business.
Many inexperienced business owners don’t appreci...
