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One of the UK's most useful trade mark shortcuts is about to disappear, so if you’re affected, you might want to take action sooner rather than later.
If your business uses more than one version of its logo or brand, a little-known feature of the UK trade mark system which saves you money may not be around for much longer.
Known as a series trade mark
Brand protection isn't just about legal clearance searches and trademark registration. It's a foundational strategy that needs to inform every branding decision you make from day one.
When you're developing your business name, logo, or other identifiers, you're creating intellectual property. That's why it makes sense to consider IP strategy during brand deve...
When Lidl sued Tesco, it wasn't just a corporate skirmish—it was a landmark moment for anyone who takes their brand seriously. The Court of Appeal decision sent a clear signal about what trademark protection actually means in practice.
What Actually Happened
Lidl had registered two distinct trademarks: a wordless circular mark and the same m...