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Imagine how much easier it would be if you could launch your start up with a name that’s already well known.
That’s exactly what Operation Bluebird, a U.S. startup, is hoping to do. The company is intending to launch its social network under the name twitter.new.
Operation Bluebird’s General Counsel, Stephen Coates, a former Twitter trademark lawyer, is behind t...
Thinking about the year ahead, it is worth highlighting a recent court decision that demonstrates the importance of brand owners taking the right actions to protect the distinctiveness of their brands.
In
The “use it or lose it” principle applies to trademarks in all countries.
The rationale behind the principle is to make names available for others to secure after five years of registration unless the owners of those registrations are still using their marks.
So, it’s essential that trademark owners are able to demonstrate genuine use of their marks within...
A trade mark (“TM”) is the single most important Intellectual Property asset of a business. So, it needs to be well looked after.
When you apply to register a UK TM the application is examined for registrability by the UKIPO Examiner. Among other things the Examiner conducts a search and notifies applicants of the details of any similar earlier TM registrations.
Any business, product or service that evokes positive emotions and trust in us is invariably recognised by its name.
So, the name is the primary way we associate a brand. It’s therefore an important asset to prioritise protecting if you aspire to build a solid business.
Many inexperienced business owners don’t appreciate why the name they choose for their ...