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Site title: INSTOREMAG.COM — American Jewelry Store Owners News & Tips

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Message History

Sales Meeting (Jan 12-18): 10 Fatal First Impressions That Kill Sales

INTRODUCTION: Many sales trainers suggest holding sales meetings on Tuesdays or Fridays, but your store’s reality will obviously determine the best time for your meetings. Your weekly meeting can last 30 minutes, 45 minutes or 60 minutes.

Week 2 (Jan 12-18): 10 Fatal First Impressions That Kill Sales OPENING SEQUENCE (5-7 minutes) Minutes 1-2: Recognition & Praise...


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Weekly Dates and To-Dos: Jan 12-18, 2026

WEEK 2

1 week passed | 51 weeks remain

Jan 12 – Monday

MARKETING: Contact florists, spas, restaurants, or boutique hotels for Valentine’s Day cross-promotions (buy earrings, get a free massage?).

FINANCE: Calculate retirement needs minus current savings. That terrifying gap is your new North Star for every business decision.

FEATURED DATE: It’s the


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Weekly Spiff: A Buck a Try On

A Buck A Try On

JEWELRY LOCKED IN CASES doesn’t sell itself. This game rewards your staff for the simple act of getting merchandise onto customers’ bodies — where it belongs.

Every time a salesperson gets a customer to try on a piece of jewelry, they earn $1. Each additional piece tried on earns another dollar. Necklace plus bracelet plus earrings? That’s $3. The item...


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Jewelers’ Horoscope: January 12-18, 2026

INTRODUCTION: Welcome to your Jewelry Retail Horoscope — a cosmic heads-up for the heroes of the jewelry counter. Don’t take it TOO seriously — the universe isn’t running your business, you are. But if something here fires you up to sell more, create more, or just survive another customer who thinks resizing is free, take it ...


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Jewelers Mutual Group Acquires EventGuard

(PRESS RELEASE) NEENAH, WI — Jewelers Mutual Group, the insurance and business solutions provider dedicated to the jewelry industry since 1913, announced the strategic acquisition of EventGuard, a division previously part of the licensed insurance agency Indemn, specializing in event insurance coverage in the event and wedding space.

JM Insurance Agency Partners will o...


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