Are you trying to stand out as a legit authority online?

The internet has opened the doors for so many more people to get a profile. This includes many people who bring experience, insight, and expertise.

However, there are also many people who will spout their opinions without much in the way of a professional or educational history to back it up. And, sometimes, it can be hard to tell those two types apart.

If you want to make sure that you’re able to stand out as an authority on the internet, here are the 5 steps you should take.

Are you trying to stand out as a legit authority online? #onlineauthority
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5 Ways to Stand Out as a Legit Authority Online

1. Get Personal With It

If you’re aiming to maintain credibility in the online world, then you are going to have to put yourself out there. Creating an “About Me” page that talks about your professional history.

And it puts your real name and image out there first and is going to help you stand out from all of the faceless influencers.

Oftentimes, you will see users on social media without a face. They use an icon. How can they be taken seriously without a real photo?

2. Don’t Be Afraid to Show Your Credibility as a Legit Authority

If you have qualifications then, by all means, show them. Having the logos of any associations you’re a member of can help, but your about us page can feature details of any qualifications or education you have.

For instance, if you’re trying to get an audience in the fitness world, then having a personal trainer certification online can help you get your insights taken that much more seriously. If you don’t have those signifiers of credibility, you might want to consider getting them.

Below you will see Neal Schaffer who has a lot of authority online. Notice how his image is large so you can see who he is. Not only that but a forming mastermind is a great way to gain authority along the way!

Looking for a mastermind community where you can network with other digital entrepreneurs?

Join my brand new Digital First Group Coaching Membership Community!

Just launched on April 1st!

More info: https://t.co/7fAcBHtVKE#marketing #digitalmarketing #socialmediamarketing pic.twitter.com/XRI5w3j354

— Neal Schaffer | ニール・シェーファー｜夏廉 (@NealSchaffer) May 16, 2021

3. Make Sure Your Website Has Authority

Aside from having and showing the credibility that you have, you also need to work to make sure that your online presence presents the same image, too.

For instance, you should be using search engine optimization techniques like using backlinks to give your website authority.

Unfortunately, people are just as likely to trust the first sites shown as Google as they are to trust any legit information you might give them.

If you have received awards or are featured on other popular websites be sure to showcase them on your website. Do not only rely on social media as people are getting banned for no reason from time to time. Your website is your home base and you own it.

Finally, add testimonials to your website. They can be from your Facebook page or Google My Business reviews.

You also need to work to make sure that your online presence presents the same image, too. #buildingauthority
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4. Share Your Knowledge

If you’re trying to get taken seriously as an authority online, then you are going to have to demonstrate that you know your stuff.

If you haven’t already, start your own blog or YouTube video series. Cover the subject that you’re trying to become known for.

Look for speaking or guest writing opportunities in other places that help you raise your profile, as well. If you can get known for one really great piece of video, that can help catapult you into credibility.

5. Build Networks in Your World to Become a Legit Authority Online

Knowing your stuff isn’t always enough, however. Positive social proof can be a very powerful force. People are going to trust what you say more readily if you are affiliated with people that they already trust.

Look for networking opportunities, such as fitness conferences or trade shows in the previous example of trying to get your foothold in the fitness world. Build positive working connections with others and cross-promote to help boost both profiles at the same time.

Next, do not forget about Twitter chats. They can also showcase your knowledge and help build your legit authority online.

If you have never joined one, you are missing out on networking with others in your niche. However, if you are featured on one, you can gain authority in that niche. Others love the audio Twitter spaces to engage with audiences. Both are excellent ways to help you become a legit authority online.

Thanks so much to everyone out there who joined us for #AGMarketingChats today! Great conversation!

And thanks to today’s guest, @andrepalko. Very much appreciated!

You can check out the future chat schedule here. 👇https://t.co/fyOSZue5ac

— Anthony Gaenzle (@AnthonyGaenzle) October 14, 2021

Of course, it should go without saying that to stand out as a “legit” authority, you need to be legit. Build your reputation out of paper alone and it will eventually fall down.

Of course, it should go without saying that to stand out as a “legit” authority, you need to be legit. #InspireToThrive
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Your Turn

How do you stand out as a legit authority online? Are you inspiring others along your journey by helping others?

I’d love to hear more ways on how you are working on becoming an authority online in your niche.

The post 5 Ways To Stand Out As A Legit Authority Online and Inspire Others appeared first on Inspire to Thrive.

A YouTube channel for your blog will make it easier to include videos in your blog posts. Not only that but it will help the SEO of your blog.

YouTube is owned by Google and therefore will give videos a higher ranking on their search engine.

Those are the 3 reasons a YouTube channel can help grow your blog. Now, let’s learn how to set up your YouTube channel for your blog!

Setting Up Your YouTube Channel for Your Blog

To get started, find a logo in the correct size for a profile picture and a banner image for your channel.

It’s recommended to use a picture that’s at least 98 x 98 pixels and 4MB or less. Use a PNG or GIF file.

For the banner, the best results on all devices, use an image that’s at least 2048 x 1152 pixels and 6MB or less. These images can be changed out anytime you want throughout the year.

Next, be sure to fill in the about section of your YouTube Channel. Use keywords sprinkled throughout the about section as well. Finally, let people know what your channel will be about and what kind of videos you will be sharing on it.

Next, be sure to fill in the about section of your YouTube Channel. #YouTube
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Appealing YouTube Channel Videos

One benefit of having YouTube videos on your blog is it will visually look appealing to readers. This can bring in more viewers and hopefully more subscribers.

When you have your own channel on YouTube you can promote your blog and create more traffic to your blog.

You can do this by adding your brand to the background of your original video. You can take it a step further and become a YouTube partner. Becoming a partner gives you the option to add banners and a call to action branding.

Hence, this can earn you cash because YouTube shares its ad revenue with partners. You need a lot of hits and frequently added videos to qualify as a YouTube partner.

Optimizing Your YouTube Videos for Search

After you have your YouTube channel set up, think about how you want your videos to be found on search. This is where Tube Buddy can help your channel’s reach.

Tube Buddy can guide you with your video covers and keywords in the description and your tags.

Cover Image

They say an image paints a picture in a thousand words. Covers can really make a difference when people decide to watch a video on YouTube or NOT.

Furthermore, Tube Buddy lets you test video covers for your YouTube channel. You can see which cover will do better on the channel.

Canva is a great tool to create your cover images for YouTube. You can quickly change colors and images to see which images will work best for your videos.

One note of caution, be careful how much text you put on the cover images. Do save room for the video captions!

Covers can really make a difference when people decide to watch a video on YouTube or NOT. #YouTubecovers
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YouTube Video Descriptions

Add descriptive descriptions for each of your videos on the network. You can have up to 1,000 characters in your YouTube description of each video.

However, people on the video channel are into watching videos and not reading a blog posts. Save the word details for your blog!

You can have up to 1,000 characters in your YouTube description of each video. #YouTube
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YouTube Tags for Videos

The tags on videos are an important factor in helping videos showing up in search. This is one of the most overlooked parts of the network today. It is the video SEO for your videos.

For this reason, tags are considered an important ranking factor in YouTube’s search algorithm. Like any piece of metadata, your tags are an excellent opportunity to give YouTube and Google information about your video.

This is one of the most overlooked parts of the network today. #YouTube
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Add Your Call To Action Before Publishing

A call to action works great in the video itself or in the description. You can add a link in the description of your video as well.

Another great call to action would be to ask people to subscribe to your YouTube channel.

Another great call to action would be to ask people to subscribe to your YouTube channel. #YouTubetips
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Edit Your Videos

You can also edit your YouTube Channel. The photos and descriptions are changeable anytime.

The YouTube edits for videos can be in the tags and description. However, the video itself is not editable.

If you have a blog post with more relevant content or with updates, that link is changeable in your description edit.

The YouTube edits can be in the tags and description. #YouTube #videomarketing
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The downside of a YouTube Channel

However, the big downside to a YouTube channel is copyright infringement. If you don’t get permission from the owner of the video, your account may be shut down.

Also if the original owner posted the video on YouTube and has a share link then technically it’s open to the public. Consequently, if you want to play it safe then use your own videos.

Another downside is censorship over YouTube. Depending on your topics, the YouTube videos may be censored or your channel shut down.  Now, if this happens you may want to consider having a Rumble channel as well.

Likewise, Rumble is a great option for YouTube and you can use both together if you want to make some money off your videos.

Rumble is a great option for YouTube and you can use both together if you want to make some money off your videos. #videomarketing
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Conclusion of a YouTube Channel for Your Blog

In a word, do you have a YouTube channel for your blog? I’d love to know more about how it helps your blog (or not) in the comments below.

Furthermore, what else would you like to learn about YouTube for your blog or small business?

The post 3 Reasons a YouTube Channel Can Help Your Blog Grow appeared first on Inspire to Thrive.

Why Branding?

Branding is key to your success today online and offline. With the complex world of digital marketing and social media engagement, comes another worry – getting your business’s message across. It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc.

But what good is that if you’re not accurately portraying what you’re truly about? Does it look like Inspire To Thrive sells coffee in the image below?  🙂

Sure, it’s a good idea to market yourself and make your business known but as they say “a chain is no stronger than its weakest link”. And for a good reason too.

It’s easy to get trapped in the one-lane thought process of getting your brand and company out there, getting an online presence, making yourself known, etc. #branding #marketing
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How to Build a More Premium Brand

You’re likely reading this because you’re about to start a new business or want to improve an existing one.

Is it too late to create a more premium brand? Absolutely not! The following information will give you some actionable tips and tricks you can follow to give your new or existing brand a more premium feel:

Upgrade Your Branding

The first thing you need to think about doing is upgrade your branding. It doesn’t matter whether you’re launching a new business or you’re trying to make an existing one appear more upmarket.

What matters is your branding reflects your business and the target market it wants to attract. For example, a logo with a Comic Sans font is unlikely to appeal to high net worth consumers!

It pays to use a professional that can create the right logo and branding for your business that aligns with your goals.

What matters is your branding reflects your business and the target market it wants to attract. #branding
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Website Branding

While you’re upgrading your branding, you should also refresh the look and functionality of your website. It makes sense to give a lot of thought to the overall design and layout, along with color schemes and font styles.

Those elements alone will make your brand and the products and services you sell more attractive to consumers that happily spend money on high ticket items. A more premium redesign will also give your brand more credibility through better consumer perception.

Offline Marketing Materials for Branding

Another point to consider when upgrading your branding is to look at your offline marketing materials and redesign them to match your new look.

For example, use a luxury business card printing provider to produce high-quality business cards for you and your team. You should also do the same with brochures, flyers, compliments slips, and other materials promoting your brand to consumers offline.

Other offline marketing assets you’ll need to review include banners, trade show stand signs, and other advertising items you might use offline from time to time.

Spare No Expense on Your Aesthetics

Did you know that brand perception isn’t just about the products and services an organization sells but rather how they get presented? With that in mind, one thing you should never do is cut corners on the cost of presenting your brand’s products and services.

You already know that it makes sense to update your branding for promotional and marketing material that you use offline, such as banners and other signage. But, it also makes sense to look at other ways your customers will see your brand and what you sell.

Did you know that brand perception isn’t just about the products and services an organization sells but rather how they get presented? #branding
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Product Packaging

Some brands like Apple have contemporary styling for their product packaging. There’s nothing “fancy” about the box that houses an iPhone or a MacBook Air. But, one memorable point about their product packaging is how it has a premium look and feel to it.

If your business sells physical products to its customers under its brand name, it needs to adopt such premium product packaging. Again, don’t skimp on the materials used; always use high-quality paper, cards, or other materials for packaging your products.

Retail Store Design for Branding

Does your business have a retail store, or is your startup planning to operate from one when it launches? If the answer to either question is yes, another area where you should spare no expense is the aesthetics of your retail store design.

When your customers walk into your store, they should feel they’ve stepped into a luxury hotel or have got behind the wheel of a Bentley. They shouldn’t feel like they are in a Trader Joe’s retail store.

Hire a commercial interior design to come up with a premium look for your brand’s retail store.

Adjust Your Marketing Campaigns

Whether you’re launching a new brand or are upgrading an existing one, you need to pay attention to how you establish and run your marketing campaigns.

As you might expect, a premium business will only want to target customers from specific niche markets. You don’t want to aim your brand and its products and services to individuals that are highly unlikely to purchase what you sell (or could even afford to buy them).

Spending some time adjusting your marketing campaigns ensures you only capture the right segment of your target market, plus you won’t blow your marketing budget out of the water.

Furthermore, do not forget about social media marketing in your budget. Social media is not really FREE as many assume.

Offer First-Class Customer Service

Have you ever noticed that high-end brands often provide first-class customer service? When you’re paying a lot of money for products and services, you expect to get treated with the attention and respect that you deserve.

Keeping that in mind, offering first-class customer service isn’t an impossible objective to accomplish. For example, you could offer a concierge service, so each customer has a single point of contact that takes care of all their needs or issues.

That point of contact should also accommodate any reasonable requests, such as keeping the customer up-to-date with news on any product repairs or details of upgrades to existing items they’ve purchased.

Consider Creating a Premium Sub-Brand

Lastly, if you’ve got an already established brand, but you want to continue selling to its existing target audience, you may not want to convert that brand into a more premium one. Thankfully, one way around that problem is to launch a premium sub-brand.

Many companies launch premium brands as part of their “group” of brand names. Following such a move could make it easy for your firm to target affluent customers, for example, without needing to spend lots of money on restructuring your existing brands.

Many companies launch premium brands as part of their “group” of brand names. #premiumbranding
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Sending a Clear Message in Branding

You need to ensure that the branding you’re putting out there is portraying a clear message about what you and your business do, what it can offer people, and why people should choose you. For some at the startup process, you’ll want to think long and hard about how you’re going to portray yourself and what you want others’ first impressions of your company to be.

If you’re an established business, this doesn’t necessarily mean going back to square one. For one thing, simply tweak your website, slogans, colors, logos, and anything else to fit in line with what you represent. Does the image below look more like what the business here does?

Your company’s branding is a critical factor in all manners of digital marketing; it’s the foundation of all of your hard work, time, effort, and money put into gathering and winning business online. And for that reason, it’s fundamental that your foundations are strong.

This may be a hindrance if you’ve already displayed your logos all over your company’s assets, vehicles, pens, website, etc. But you don’t have to completely change everything.

As previously mentioned, tweak your current style to fit in line with what you represent. Consider branding your stationery, employee items, and freebies with that strong message, get your items branded with your message, and keep those foundations strong.

For one thing, simply tweak your website, slogans, colors, logos and anything else to fit in line with what you represent. #branding
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Example of a Brand Fail?

Recently I went to a Facebook training session put on by Facebook here in Providence, Rhode Island. I was surprised that they gave out several items all branded. Who doesn’t know who Facebook is today, right?

But I will say one thing about the products: They were cheap! The pen was a very cheap plastic pen and the bag was very THIN. The notepad was nice and the little pin was tiny! So if you are going to brand items think if you want to appear cheap with several items or classy with just one really nice item.

Do You Need a Re-Brand?

Perhaps a complete rebrand is what you’re after, which can more often than not, be a gamechanger for you. Therefore, a local web design agency might be the first place to go to help you with that. They can set you off in the right direction, and you can bounce ideas off each other to devise your perfect end goal.

Your website may be the difference between winning or losing that business. So it’s key that your website offers the right tone and first impressions. Once you’re sure that your brand and message are loud and tells the right story, you can then proceed with pushing it out there and getting on with running your business.

This can then often give you that much-needed breath of fresh air to brush away the cobwebs of your old and aged look which can lead to winning that vital custom.

So it’s key that your website offers the right tone and first impressions. #brandingtips
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Your Image for Branding

Ultimately, your image will set you apart from your competitors. It’s your end goal to make first impressions, good impressions, and take your company to the next level. You could try using video campaigns to showcase your image as well.

Finally, taking a good hard look at that image from a customer’s perspective may give you a better indication it is of the tale you’re really telling. For example, you could take a poll from your customers.

With that, you can delve into what needs to change and why it needs to be changed.

Final Thoughts

There’s no denying that launching a premium brand is a smart and lucrative move. If you’ve got an existing business, creating a premium sub-brand enables you to capture a new market and boost your company’s turnover.

Do you have images and logos that really reflect what your brand is about? Have you done a re-brand? I’d love to know more in the comments below. Please share this one on your social networks too!

The post Why Your Branding Is Key to Your Success More Than Ever Before appeared first on Inspire to Thrive.

Proven video editing techniques are important today with video content becoming the standard for staying relevant online.

Videos are pertinent on social media, YouTube, and your website. With video being so popular, it is essential that your corporate videos stand out in the crowd. These types of videos are filled with relevant and engaging content.

This article will give you five ways to separate your content from the pack. Using these video editing techniques, you will get more views.

Therefore, viewers will watch longer, and take action once the video has ended. Having video as a pillar of your content and marketing strategy will be very beneficial.

Good video content created now will pay off exponentially for many years to come.

Having video as a pillar of your content and marketing strategy will be very beneficial. #videomarketing
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1. Create a Story Around Your Video Content

There are many great videos on the web, but what singles out the best videos is the story. Viewers are intrigued and interested in stories on Instagram and Facebook. Stories are what get people to stop and take note of what they are watching. Your corporate video should be no different.

If you are selling a product or telling the story of how you were founded, it needs to be attached to an intriguing story. When planning your videos, it is critical to developing different stories in strategic and creative ways.

The stories you create should have a target audience in mind that you resonate with. Corporate videos with stories, using a step-by-step process that is replicated as you create new and more creative content.

Your story should be similar to any movie or story you have read in the past. It would be best if you started with rising action. This should build suspense, keep the audience interested, and wanting more of the story. The rising action should lead to the climax of the story.

The climax is when the problem is resolved. Usually, the problem is resolved by something related to your call to action. This resolution and your call to action need to correspond at the end of the video. The structure of a story is very important.

Most stories that exist follow this structure. Humans are used to it and tend to be more engaged when this structure is followed.

If you are selling a product or telling the story of how you were founded, it needs to be attached to an intriguing story. #storymarketing
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2. Convert with a Call to Action at the End for Video Editing Techniques

A call to action is one of the most critical parts of your corporate video. A call to action is the next step that you want your prospective clients or companies to take for you to capture their info.

Having a well-constructed message in your corporate video that draws people into your sales funnel is one of the most important parts.

If viewers are not converting into leads, you need to reassess your call to action. A good call to action should be specific and create a sense of urgency for that person to act immediately.

Your goal with video editing techniques is for viewers to take immediate action without delay.

There is no one-size-fits-all call to action that works every time. It is an excellent idea to do A/B testing on different calls to action. You may find that subtle differences in language make a drastic difference in conversion.

Also, be aware that you should be reaching diverse audiences with your videos. Each audience may not respond the same way to a specific call to action.

Test each segment of your audience, specifically, and see what works best for that particular audience.

A good call to action should be specific and create a sense of urgency for that person to act immediately. #CTA
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3. Stay on Brand with Your Corporate Video Production

As with all parts of your business, staying on brand at all times is essential. Corporate video production is no different. Close attention should be paid to the color, fonts, and content of the video. The video you produce should feel like a natural extension of your business.

To stay on brand, there must be ample energy spent with the video production team to have a clear vision of what is expected. The team should be aware of your other video assets and make an effort to keep in line with their look and feel.

The goal of the production process is to get a lot of footage, and then in the editing process, repurpose it for multiple clips. You will get more use of the time and money spent on your production if you use all of the videos numerous times.

To achieve this for your brand,  be sure that the videos have been edited similarly.

Videos need to have a similar color grade and editing style for them to flow well together. Furthermore, if you have videos that have already been produced, you want to make sure they are in line with those.

Furthermore, doing this will keep continuity between all of your video assets.

4. Keep it Short – Under Three Minutes is Best

The corporate video production process can be a time-consuming undertaking. It requires communication and organization between multiple clients and companies from beginning to end.

All of this hard work of video editing techniques should produce a final clip that is three minutes in length or less.

That three minutes should be packed, from the opening sequence, with value propositions and expert opinions on why your company is the right choice. Whether your corporate video has live-action or many camera positions, the entire video needs to draw attention to your call to action at the end of your video clip.

The attention span of viewers is short. Studies show you have five to ten seconds to catch the viewer’s attention. After that, you have a maximum of three minutes to get all of your information and points across. This is a short time to convey important information about your product or service.

Getting so much value in a short video will require a talented production company and a fantastic post-production team. You want to get enough footage for multiple video reels that can be used over time.

However, once these sequential shots are broken up, they are repurposed for many videos.

All of this hard work should produce a final clip that is three minutes in length or less. #videomarketing
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5. Use Jump Cuts to Create Drama and Comedy in Your Video Editing Techniques

If you are editing these videos yourself, using numerous jump cuts will be in your best interest. Jump cuts are when two shots are spliced together but are dramatically different. The shots could have a different camera angle or camera position.

Video editing techniques with the use of jump cuts has two benefits. First, it makes it easier to edit additional footage together in post-production. Secondly, jump cuts have a jarring effect on the audience and will grab their attention.

Jump cuts don’t always have to be used to create drama; you can also use them for comedic effect. There are many benefits to jump cuts, but find creative ways to use them and your audience will be glued to the video.

In Conclusion of Video Editing Techniques

Corporate video production is a complex process that requires the right equipment, a team of experts, and post-production editing. Hence, your corporate video needs to be entertaining, short, and on-brand to convert viewers to customers.

As a result, nearly every company in today’s digital marketplace has corporate videos on their website or social media channels. Therefore, videos are an excellent way to build trust with your audience by showcasing who you are as a business.

How are you managing your video editing techniques today? Is your call to action working for your business? I’d love to know more in the comments below.

The post 5 Proven Video Editing Techniques for Engaging Content appeared first on Inspire to Thrive.

Brand identity is an integral part of your business. Your brand identity provides a solid base for you to operate from.

It can inform a consumer’s choice of whether or not to buy from you. If your brand identity aligns with what your consumer is looking for in a business, they are much more likely to choose you over your competitors.

Social media is one of the top tools for brand building, allowing you to build a loyal following of engaged customers and fans. Your followers can share your content with their networks, thereby increasing the reach of your content and your brand.

If you aren’t leveraging the power of social media to build your brand identity, there’s no time like the present to get started. Read on to learn more about how you can build your brand’s identity.

What is a Brand Identity?

Historically, a business’s main goal was to turn a profit by selling its products or services, and that is it. Today it goes beyond this—a business needs to build a brand to create and maintain a relationship with consumers, clients, and other business contacts.

In an increasingly digital world, the internet plays an important role as more people search online for their products—your visibility matters. So you have to maintain a presence.

A lot of people are under the impression that brand identity begins and ends with the logo. While the logo does matter, brand identity is about much more than simply a logo, typography, or a style guide.

You can and should use your brand identity to differentiate yourself from your competitors and influence your consumers. It is about the overall representation of your brand, how it looks, communicates, and builds familiarity.

The question is then, how can you build a brand identity? Let’s take a look at how your social media presence plays a role in building your brand.

While the logo does matter, brand identity is about much more than simply a logo, typography, or a style guide. #brands #marketing
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Research & Analytics

Before going any further, you need to do your due diligence. Assess everything that could come up or stand in the way of your brand. Start with your brand’s personality, its history, your target audience, and the market in which you operate.

The value of posting on social media goes far beyond the post. You can also gain a ton of insight into your audience.

Each social media platform has its own analytics, allowing you to look at your followers’ activities. You can check out the types of content they prefer, look at how they engage, and learn a little about who they are to further inform your social media marketing.

This allows the content you post on social to reach further, thus increasing the impact of your brand.

The stats available to you all need to be studied. Again, preparation is key. Devise some stats and figures to give you a better foundation from which to work. You can leverage this information to build personas for your audience.

You can then begin to build your brand strategy based on this research. Within your brand strategy, you should make an effort to define your motives, the needs of the business, and the needs and desires of your consumers.

Look at your competitors. You can emulate the things that they have done well, avoid their pitfalls and sufficiently differentiate your brand from theirs.

This allows the content you post on social to reach further, thus increasing the impact of your brand. #socialmediamarketing
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Target Audience

Your brand identity should be geared toward your consumers:

• What do they want to see?
• The types of content do they love to share on social?
• What do they want from a brand?
• The form of engagement will be the most effective?

Your brand’s values need to align with that of your target audience to be successful. So, understand your audience and then develop your social media strategy around their needs to ensure you get a boost for your brand.

There are three types of audience:

• Primary
• Secondary
• Tertiary

The primary audience refers to consumers, whether pre-existing or prospective. The secondary and tertiary audience refers to employees or other brands or competitors who can help you expand the reach of your message through sharing further with their followers.

The creation of your brand identity should aim to cover each section of your audience. Do not neglect any of them even if you deem them to be less important. For example, your employees act as advocates for your brand, and they represent it too.

Therefore, they are just as important as your consumers. Their efforts can mirror that of your own. Take their views into account and run decisions by them to gauge their reactions before making things public.

The creation of your brand identity should aim to cover each section of your audience. #branding
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Design for Brand Identity

Once you reach the design stage, you should have done all the necessary research and analysis. You feel confident that you understand your audience, their feedback, your competitors, and your own goals and values.

Then, you can move on to the design. This involves taking your brand identity and incorporating it into your social media consistently, including:

• Your logo
• Social media headers
• Social media post imagery
• Infographics
• Other visuals to accompany your social posts

You can begin to translate this information into visual tools that you can then use to promote the brand. You can either design your advertising materials yourself or outsource—it depends on how comfortable and confident you feel in creating these materials.

Make sure to clearly define that your social channels are owned by your brand. Be consistent with the branding of your website and other digital and physical marketing properties to ensure your followers make the connection between all parts of your brand.

Lastly, you need to consider the overall visual identity of your brand, the color schemes, aesthetics, and typography. Make sure these are all consistent throughout your social channels as well.

This helps keep your brand identity consistent across your marketing, from social media to the website to emails and banners.

In addition, it makes the process easier. For example, if you were to make a banner, you could use a service like Creatopy, which allows you to upload the design, and they then ensure that it matches the dimensions for its destination perfectly through their automation service.

So, you don’t have to be a graphic design pro to make your social media presence look good.

Maintaining the Brand

As mentioned above, once you have the design in place, it is all about consistency. You need to maintain your brand for the long term by being consistent on your social media channels.

• Post regularly and at the times your audience is most active
• Engage in conversations with your followers
• Make sure your social media content lines up with your overall brand

Presenting your brand well on social media helps to improve your brand recognition and leads to more business.

You can do this by regularly reviewing and establishing new and existing goals and growing your connections. By looking at your goals, you can analyze what is working and what needs a second look.

You can then refine your marketing on social media and across all channels to ensure that it is serving its purpose while also remaining true to your brand identity.

In Conclusion of Brand Identity

Brand identity is the lifeblood of a business, and social media is an amazing tool for expanding the reach of your brand. You cannot overlook it or overstate its importance in building your brand’s reputation.

Your audience is an asset and developing a solid brand identity helps you to cater to them. Try to be unique with your perspective, make your brand dependable, something that can be relied on.

Do your research and make sure you are prepared — nail down your brand’s values and voice first, and the rest will follow. It does not have to be as daunting as it first seems.

And most importantly, stay active, post content your audience loves, and create conversations to help spread the word!

How are you creating your brand identity today? We’d love to know more in the comments below.

The post How to Build a Solid Brand Identity for Your Small Business Using Social Media appeared first on Inspire to Thrive.

For those that have grown up without it, social media can be the type of marketing that feels a bit like a mystery. Thus there are many misconceptions about social media marketing.

Even the name, social media, means that some people feel like it should be reserved for pictures of cute animals and chats between friends.

But in recent years it’s become a popular and efficient business tool.

When you consider that there are over 3.725 billion active social media users in the world, that is a huge potential customer base for your business. The joy of visual social platforms like Instagram, as well, is that users can see your pictures.

They can enjoy the content even if they don’t speak the same language as you.

Here, we take a look at debunking three common misconceptions about social media marketing so that you can consider if it’s right for your goals.

1. It’s Easy to Do

Sure, it’s easy to take a photo of something or write a quick post and upload it, but that won’t increase your customer base. The real skill in social media marketing comes from being able to craft content that gives something back to your audience.

Just like traditional marketing, the content you post needs to serve a purpose. What do you want your business to be known for? What benefit are they getting from your posts?

How can you best encourage them to trust your brand?

All of these are questions that you’ll need to answer in order to get the most out of your social media.

If you want to take your socials to the next level, you’ll need to have someone who is confident looking at your account analytics, and modifying your content accordingly.

They’ll be adept at creating a social media strategy, as well as demonstrating great customer service, as they’ll need to reply to all the feedback from your posts.

Additionally, as this is all in a public forum, their work is a very important demonstration of your business. So, you need someone you can trust to win your customers, not lose them. Not so easy, after all.

The real skill in social media marketing comes from being able to craft content that gives something back to your audience. #SMM
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2. You Can Use the Same Posts on Different Platforms

Not all social media platforms operate in the same way or have the same audiences. For example, Instagram is a very visual platform, whereas LinkedIn usually leans more towards informative posts, as it’s designed for business connections.

Therefore, assuming that you can just choose an image, add a caption, and post it across Instagram, Twitter, Facebook, and LinkedIn aren’t correct.

Technically, of course, you can do this, provided you meet Twitter’s 280 character limit. However, for the greatest rate of engagement, you should modify your content to best meet the needs of the users on that specific platform.

For example, Instagram offers feed posts, stories, and reels. Posts are for content you want to remain on your grid, stories tend to be more casual and show the day-to-day of the brand, and reels are high-action, rapid clips to grab interest.

In order to get the attention of as many people as possible, you’ll want to be creating all three types of content. Then, upload all this content on a schedule. But in contrast, LinkedIn tends to favor longer written posts, sometimes with an accompanying image, but often fact-based.

In order to get the attention of as many people as possible, you’ll want to be creating all three types of content. #socialmediamarketing
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3. It Doesn’t Generate Income is One of the Big Misconceptions About Social Media Marketing

Whilst social media platforms are not online shops, they can do wonders in raising awareness of your brand and directing followers to new products.

For example, take a user who is casually scrolling through Facebook, when they see a funny post you put up for April Fool’s Day.

They might then ‘like’ your page, and the next time you post about a new launch, this will show up on their feed. Or they may enjoy the post so much that they click on your page, and you have your business website at the top.

If they then click on this, they can go to your website and discover your full range of products. With good content, you can engage users and introduce them to your brand.

Another way to generate income is to work with social media influencers. These people already have a solid fan base who trust their recommendations, and for a fee, they can post professional content about your business.

Whilst it might seem counterproductive to have to pay someone for this, it should again bring new clients to your business and hopefully increase your sales.

Social media marketing is not something you can no longer do alone. It takes a lot of time and your time should be running your own business, right?

However, a business owner should participate in the social media marketing mix as YOU are the brand, the person behind the business.

Let’s Hear From You

Can you think of any other misconceptions about social media marketing today? I’d love to hear more from YOU in the comment section.

The post 3 Common Misconceptions About Social Media Marketing You Need To Know appeared first on Inspire to Thrive.

TubeBuddy is a powerful, yet easy-to-use software that helps you grow your YouTube channel.

It’s designed for people who are serious about their content and want to take it to the next level.

TubeBuddy has helped over 100,000 creators grow their channels by providing them with an all-in-one solution for managing, analyzing, and optimizing videos.

TubeBuddy also offers video editing tools so you can create professional-looking content without having any expensive equipment or skills.

Let’s see if it can help you grow your youtube channel or is it worthless.

My TubeBuddy Review for Growing Your YouTube Channel

For years I worked in the dark on YouTube until TubeBuddy, a video SEO tool was introduced to me.

Do you ever wonder why you are not getting more views on your YouTube channel? You are not alone as there are over 2 billion active users on YouTube.

Yes, that is over 2 BILLION users there on that channel!

How can you make your videos ever show up and be seen?

Recently, I’ve found a tool for YouTube to help with that. The credit for this must be given to Ileane Smith who guided me along with this tool called TubeBuddy.

TubeBuddy is a video SEO tool to help your videos get organic reach.

As with everything social media, blogging, and business today, you need the right tools to help you improve your rankings and save you precious time. Investing in tools is investing in you and your business.

So here is my TubeBuddy review for you!

What is TubeBuddy?

TubeBuddy is a FREE or paid tool to help you with your YouTube channel and more. More you ask? Yes, you can actually post a video to YouTube and Facebook with one click! What I loved about this tool is that you can use it from your browser (Chrome) for FREE. (I understand it also works for Safari users.)

Of course with the paid version there are MORE bells and whistles. Hence, you can start with just $4.99/mo. as I have for these much nicer extras.

However, with the FREE version, you can still be guided on what tags to use on this channel. Likewise, they allow up to 3 tags to guide you along with the free version to enhance your video SEO.

Tags on the channel help your video SEO and help you reach more people organically.

I did compare this tool with another called “Morning Fame.” Morning Fame sends out emails as well with stats for your channel. However, their plan requires an invite code to join but I did not find it as intuitive as TubeBuddy to work.

How to Use This Tool for YouTube

So, you are wondering how do I use this tool right?

You can start by getting the FREE version here and downloading the Chrome Extension. You can use it FREE but once you do you may want to upgrade to the first pro version of $4.99/mo. or up to the legend account for $49/mo.

With the FREE version, you will get to see the top 3 tags for each of your YouTube videos. What I really loved too was the reminders if you had the following things for each video:

• Thumbnail – Great thumbnail image to showcase what your video is about. Be sure it’s labeled for Video SEO as well.
• Playlist – Putting together videos of the same topic in a playlist as you expand your channel.
• End Screen – End screens take users to other places you want them to go.
• Cards – Cards can be put anywhere throughout the video to showcase other videos of yours.
• Tags – Be found on YouTube with tags – they help the “video SEO” of your channel.

These are great reminders for new YouTubers or old YouTubers that have not been exposed to all the changes on this video-sharing platform.

I’ve gone back and updated many of my old videos with these changes. You cannot replace an old video on YouTube though. But with the YouTube studio, you can do some editing of the videos.

Is TubeBuddy Worth It?

As you can see below, my YouTube channel is small and has grown more this past month with TubeBuddy.

Hence, when you see your account grow you will be inspired to do more videos and begin to see an upward trend. Actually, this is my first blog post about YouTube on Inspire To Thrive!

Recently, this notice came in an email from Google:

What’s better than that?

My video quality is still not the best.

However, it is something I’ll be working on throughout this year testing different lighting and tools to improve them.

Ms. Ileane Smith has an awesome store on Amazon for all the tools you need to do video and live streaming. I’ve bought a microphone and shopped for more there myself.

How YouTube Videos Can Get More Views with TubeBuddy

Now, you can see a couple of my videos that really took off with the use of TubeBuddy. I’ve had a few over thousands of views and my channel has over 200 subscribers now. Of course, you can go back and edit with the TubeBuddy tool to make your less-performing videos rank better.

Knowing which keywords to use and checking my SEO score with TubeBuddy has really helped!

What Else Can YOU Do With This Fabulous Tool?

You will be able to make templates for your cards so you don’t have to do them over and over. This will be a time-saver for you!

Every time you do a new upload it will be already done for you.

Next, you will have the ability to create embed codes with the full list of options for adding videos or playlists to your website.

YouTube only allows for a few basic options to do that.

As your YouTube account grows, your comments will grow. This tool will help you with comments.

It will be able to filter them and even start to respond to them with the set up of a number of canned responses. (Though I’m not a big fan of that yet!)

My favorite is to publish your YouTube videos natively to Facebook with just a couple of clicks! I haven’t done this yet but it’s on my to-do list for sure!

Next, you can create professional-quality thumbnails using still frames from your video and text/image overlays.

I’ve been using Tubebuddy and I love the flexibility with Canva to do this as well.

Since I’m showing how to use TubeBuddy I just created a cover on an old video.

This was my first YouTube video as I began my full-time journey on Inspire To Thrive.

Here is the video with the new cover from the TubeBuddy:

Tubebuddy Review: Leverage The Keyword Explorer Tool To Get Higher Rankings On Youtube & Google

The Keyword Explorer tool is perhaps the most useful part of TubeBuddy for determining what’s popular on YouTube.

You may be looking to obtain your first 1,000 YouTube subscribers with high-quality material.

If you want to produce trend-hitting content tags, try entering a keyword into the Explorer search bar; it will also offer popular terms as you type them in (for example, ‘TubeBuddy review’ or ‘TubeBuddy for youtube’).

This keyword explorer tool will also present you a list of analytics for your keyword research will appear after you’ve entered your term and you can measure all details regarding whether that keyword is easy and worth targeting or not.

Tubebuddy Review: What’s With The Audience Comment Management System?

TubeBuddy enhances the current YouTube comments feature by allowing you to sort comments into more categories, including:

• Comments you haven’t responded to
• And comments from new subscribers
• Comments from your Patreons
• Also comments that need a follow-up

You can accomplish so much more once you have your own list of subscribers, from organizing interactions with them to prioritizing and engaging with the individuals in your audience that you need to.

When responding to messages, you may even create canned replies.

Tubebuddy Review: Save Time With Bulk Video Uploads

The simplest way to edit your videos is using the built-in editing features of VideoBuddy.

Not only can you upload a video, but you may also do it utilizing templates for tags and titles that save time when publishing.

You may make template cards to quickly upload videos in one go (particularly useful for uploading a series) and attach files to a playlist as soon as they’re uploaded to encourage your subscribers to binge-watch multiple videos and keep them engaged on your channel for long.

You may quickly add your templates to numerous video uploads by simply clicking ‘Add Card Templates.’

The Videos link on the TubeBuddy menu allows you to update your tags and descriptions separately or in bulk for existing videos.

Other Great Bloggers on YouTube To Connect With

There are other bloggers out there you may want to connect with on YouTube:

Ileane Smith – https://www.youtube.com/user/MsIleaneSpeaks

Mitch Mitchell – https://www.youtube.com/user/ttmitchellconsulting

Sue Ann Bubacz – https://www.youtube.com/channel/UCf–qtPjd305ArbmwDyzFPA

Ryan Biddulph – https://www.youtube.com/channel/UCV8N3XAAcls6BS1qj_G4W6w

Donna Merrill – https://www.youtube.com/user/DonnaMerrillTribe

James Pierce – https://www.youtube.com/channel/UCjaH9SM-0UoUhjWTLg70Bcg

Dana Gore –https://www.youtube.com/user/honest16

Jeffrey Deckman – https://www.youtube.com/channel/UCFq4jnXiCr0Xg5dBqj-0-Wg

Be sure to subscribe to their channels as well as my channel too! 🙂

Tubebuddy Pricing Review: How Much Do TubeBuddy Licenses Cost?

Pro, Star, and Legend are the three TubeBuddy packages you can get access to.

• Pro: For $9 a month, you can use most of the productivity and video optimization tools. You are not permitted to schedule content or execute bulk activities for large video uploads.
• For $19 a month, you may use all of the bulk processing alternatives for video management, including scheduling bulk uploads and setting when content publishes.
• Legend: The cost of the plan is $49 per month, and it includes all features, such as cross-channel SEO optimization, translation tools, and further competitor research.

If you have a large subscriber base or want to generate money from your channel, the bigger packages are only worthwhile if you go with one of the larger channels.

Non-profits, yearly buyers, and users with less than 1,000 subscribers may save money on specific plans across particular tiers.

Tubebuddy Review: Common FAQs To Grow Your Youtube Channel With Tubebuddy

Tubebuddy Review Conclusion: Can It Really Help You Grow Your Youtube Channel?

TubeBuddy is a great tool for those who want to grow their YouTube channel quickly and easily.

Its easy-to-use interface makes it possible to upload videos, edit them with simple editing tools, publish on Facebook or Twitter in just a few clicks – all without leaving the TubeBuddy platform!

If you’re looking for an affordable solution that will help your business grow organically online, TubeBuddy is definitely worth checking out.

The best thing, it also comes with a free version and you can always go with the pro version only when you’re satisfied with the free one.

Get started today and see how much more productive your work can be when you use TubeBuddy!

The post TubeBuddy Review: 3 Ways Turns the Lights on Your YouTube Channel appeared first on Inspire to Thrive.

Blogging has been an effective way to make money through a side hustle for quite some time. Many people even manage to make a full-time career out of it. It’s natural to want to replicate that. Few people know how to make their blog succeed, however.

You’ll have to put a lot of work into your blog if you want to make money out of it. That won’t be focused on simply published regular content. You’ll need to focus on a few things. Being passionate about and dedicated to your blog will be the start of this.

If you have noticed your blogging business is making slow progress lately, there could be a number of reasons why. A blog like a business always needs to be running smoothly and sometimes some hangups can cause things to slow right down causing inefficiency.

It’s important to try and fix these problems as a matter of urgency to get things back on track. Here are some ways you can make your blogging business more efficient.

Implement Automated Processes to Make Your Blog More Efficient

Anything that can be automated should be. Whether it’s creating reusable reporting templates, sending invoices out, onboarding new employees, or account reconciliation, these tasks can take up valuable time. This time could be spent doing other important tasks.

Implementing automated processes for your business will make it more efficient and make your employees more productive as well as yourself!

Have A Dedicated Space To Work On It

While you can technically blog from your phone, it doesn’t mean that it’s recommended. You should have a dedicated space to blog from. That will typically be a home office, where you can focus on blogging.

Doing so should help you be much more productive.

If you’re going to get a desk and chair to use, it’s worth considering Global Furniture. These can be quite affordable while being high-quality. When you’re buying anything for your home office, you should make sure to keep space in mind.

With the desk and chair specifically, you should make sure that they’re as ergonomic as possible. That’ll prevent any back issues when you’re sitting there.

With the desk and chair specifically, you should make sure that they’re as ergonomic as possible. #bloggingtips
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Provide the Right Blogging Tools

More often than not, you and your employees’ productivity can decline if they are not supplied with the right tools to make the job simpler.

If you can find ways to make your and/or your staff more productive, you should incorporate them.

For example, if your business uses industrial tools such as chemical pumps make sure they are serviced regularly and kept in good condition so that they run efficiently.

The same goes for your blog, if a plugin will do something automatically it will save you a lot of time.

The right tools can save your blog or business time and money in the long run.

Use a Project Management System

Projects can often get out of hand and can lose track of where things are up to.

Email isn’t the best method of communication when collaborating on projects. Oftentimes, things can get missed or people left out of email chains, leading the project to go off-trail.

It’s important for your business to use a project management system like Trello, Pivotal Tracker, or Monday.com. Tools like these allow all your work and communication to be in one place.

Thus making it easy for those who are working on projects to be able to find the relevant information.

It also means that should a new person need to work on the project, they would be able to see what the status of it is without the need for long, time-consuming handovers.

Try to Limit Interruptions to Make Your Blog More Efficient

Meetings can’t be avoided sometimes, but there are times when there are way too many meetings scattered across one week. A constant interruption like this can cause you to fall behind on your work and miss deadlines.

If possible, try to book meetings on the same day and maybe set aside a day that is specifically for meetings. This will ensure that you and your staff have time to complete the necessary tasks in order to meet their deadlines.

When employees are constantly interrupted with meetings, pop-up chats, emails, and notifications, it can cause them to lose focus and concentration. This makes them take a few minutes to get back to what they were doing.

It may be worth implementing tools to stop these distractions from happening.

Hopefully, these four examples of how you can make your blog more efficient. These will help you free up some time to ensure that your processes are as productive as they can be.

It may be worth implementing tools to stop these distractions from happening. #distractions #bloggingtips
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Make Sure It’s SEO-Friendly to Make Your Blog More Efficient

Search engine optimization (SEO) mightn’t be a term that you’re familiar with. You’ll need to get pretty good with it. This is the process of ensuring that your content will rank well on search engines.

There’s a lot involved in this, such as including the right keywords, meta descriptions, alt tags, and much more. Make sure to nail this to get more traffic from search engines.

Be A Part of the Conversation

Once your blog starts to gain traction, people will start commenting on it. That’ll be seen in your blog’s comments, alongside your social media platforms. You shouldn’t let this be a one-way conversation. Get involved and interact with your followers.

People will talk about your blog, regardless of whether you want them to. If you’re involved in the conversation, you can steer it in a positive direction. You’ll have to have a thick skin, however, as you may get negative feedback.

You should look at this constructively and use it to try to improve your blog. If people take the time to comment, they most likely have your blog’s best interests at heart. Use that to adapt and deliver what your followers want.

Bonus Tip For Your Blog

A bonus tip to help you run your blog run more efficiently is to keep blog posts in the pipeline! If you are like me, you have them all in your head.

But once you have a title or paragraph why not save them in a document or even in your WordPress blog?

Once you have that blog post started there is a better chance you will get it done!

Once you have that blog post started there is a better chance you will get it done! #bloggingtip
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Your Turn on Making Your Blog More Efficient

If you want to make your blog succeed, you should be ready to put in the effort. As passionate as you might be, that’ll only get you so far. You’ll need to set yourself up for success with each of the above.

There could be multiple other factors that you’ll want to consider. Nailing each of the above, however, will help you lay a strong foundation for your blog’s success.

What are you doing today to make your blog more efficient and run smoothly?

I’d love to know about your tools or processes that help you! Please leave a comment below.

The post How To Make Your Sure-Fire Blog More Efficient and Thrive in 2022 appeared first on Inspire to Thrive.

When it comes to running a digital business, it is pretty easy compared to running a business from a physical location or being required to attend service in the flesh.

Hairdressers and plumbers work hard, but just because you can run your online store from the comfort of your PJ’s doesn’t mean that it is easy.

If you are thinking that running a business online is easy, there are some things that you need to do before you take those first steps.

If you are thinking that running a business online is easy, there are some things that you need to do before you take those first steps. #onlinebusiness
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Nothing is Free Running a Digital Business

You probably have a laptop and an internet connection that you can use to work online. These are some of the biggest costs that you face when you start a business.

However, everything from this point on is not plain sailing and free. Your eCommerce website cost is one of the most important costs that you need to factor in. This can be tough if you have a shoestring budget but it is not impossible to get a decent price.

This cost is small compared to the potential profit that will come your way so make sure that you keep this in mind before you second guess the prices.

SEO is a Must for a Digital Business

There have been books and programs written on SEO as it is a very complex subject. However, the simplest way to explain it is that is the way to get your website seen on search engines.

One of the best ways to get traffic to your website is through search engine results so it matters that your site is optimized to be found. If you don’t know anything about SEO, it might be worth your while hiring an SEO expert to have a look and see how to make your site run better.

There are also courses that you can take to teach you about the basics of SEO so that you know what you are looking for and to prevent any SEO mistakes from happening.

Advertising While Running Your Digital Business

When you have a digital business, the rules of advertising are not the same as running a regular business. As a digital business, most of your ads will be online rather than running a massive TV campaign.

Of course, if you have the funds to have a TV and magazine campaign, you can do one if you desire. Advertising online is a different ballgame as there are so many different ways to advertise your business.

Research is going to be your friend here as it is important to understand the different types and how they can help your business.

Bonus —–> Learn about the tools you can use to run Google ads from Write Mix For Business.

Social Media

Having a business social media page is a great way to make a start on your business no matter what the type of business is. Facebook is a prime example as they have many local businesses using the platform to promote their services in the local area.

Having a digital business with a worldwide reach is very different. In this case, you need to cater to your potential worldwide customers. This might mean using memes, funny statuses, and thinking outside the box.

There are businesses that have been discovered after a meme they made went viral. The important thing to remember is not to be offensive for the sake of a few likes because this type of behavior can come back and bite you.

Social Media Groups

We are giving this one a section of its own because it is a weird one, but just hear us out. Facebook groups have become forums for people with charred interests to join together.

You have cross-stitching, cars, groups that cross-stitch cars. There are a number of interests. The content in these groups is user generated and it only takes a post of your products to be shared on there for it to go viral.

Some of these groups have over 100,000 members so it can be worth your while searching out groups that your customers would join. You can also start your own group and invite people to join to help get your sales up.

Having a group will allow you to find your tribe and spread the word about what you do.

Long Hours While Running a Digital Business

Just because you can run your business in your living room doesn’t mean that you will have more time on your hands. Running a digital business means you have the comfort of doing it from your home but you still need to put the hours in.

This could mean processing sales between the school runs, filing invoices as you are making dinner, and replying to emails in the early hours of the morning. There is a lot to do and you are a one-person show.

This means you have to do everything, including all of the busy work. It can be disheartening when people have a negative view of your business because it is digital.

But don’t make these views grind you into working long hours to prove them wrong.

There is a lot to do and you are a one-person show. #onlinebusiness
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Set Boundaries

On the back of our previous point, we would like to remind everyone that they need to take a break sometimes. You might have a lot of work to do but there are only so many hours in the day.

If you feel like things are getting too much, you might have to take a break and hire some extra staff. A virtual assistant can help out with the busy work so.

You don’t want to miss a good night’s sleep working through a night as well as a day! That’s a recipe for burnout.

Therefore, you can free up your time to focus on the core business tasks.

It is also important to schedule working hours. It can be tempting to work a lot and make a lot of money. However, what is the point if you have no free time to enjoy it?

If you feel like things are getting too much, you might have to take a break and hire some extra staff. A virtual assistant can help out with the busy work so. #onlinebiz
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Your Turn

These are some of the basic things that you need to understand before you launch your digital business. If you keep these things in mind, you might discover that running your own online empire can be fun and profitable.

We hope this post has inspired you to start your own digital journey. Maybe you will find out more about how it can work for you!

How are you doing running your digital business? Are you working too many hours or do you have your schedule down pat?

I’d love to know more in the comments below!

The post Running A Digital Business; Basics That You Need To Understand appeared first on Inspire to Thrive.

To be able to increase productivity in your social media business is not easy. But productivity is a key element in increasing your business revenue. If you want to make more money, you need to increase the productivity of your workers.

You have to be strategic about what you do to motivate your employees. If you do it the right way you can dramatically increase the productivity of your staff. This will significantly increase employee satisfaction.

This blog post will go over things that can help boost worker productivity. Not only that but will generate more revenue for your social media company!

Provide Incentives for Meeting Goals

Incentives are a great way to encourage higher levels of performance from employees. Offer bonuses or prizes as rewards for reaching certain benchmarks. These benchmarks may be increased production, improved customer satisfaction ratings, or decreased errors on the job.

Feeling like they are a part of the team and appreciated goes a long way in helping employees stay motivated. Offer positive feedback when it is well-deserved. Then listen to their concerns about work issues. And finally, make them aware of how important their role is within the company.

Your employees will always perform at their best if you show your gratitude for all of their hard work. So make sure that you remind them how important they are and how much you appreciate them.

Offer bonuses or prizes as rewards for reaching certain benchmarks. #InspireToThrive
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Decrease or Remove Distractions to Increase Productivity in Your Social Media Business

In our fast-paced world, it can be difficult to focus on one task at a time. To accomplish this goal of increased productivity from your workers, reduce the number of distractions they face during their workday. This can be especially hard when working “in” social media.

I love using tools like Agorapulse to schedule social media posts but not be distracted while “on” social media. Not only that but having a “team” that can use the same dashboard is a fabulous way to work together but not “together” in the same room.

Employees will perform at a higher level when they know exactly what is expected of them. Set specific targets to hit, such as the number of posts produced in an hour or the percentage of correct posts scheduled by the end of the day.

Set specific targets to hit, such as the number of items produced in an hour or the percentage of correct posts scheduled by the end of the day.
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Implement a Merit-Based System

A good way of doing this is by implementing a “merit-based” reward system where workers are paid more when they excel at certain tasks.

If they can produce more posts or videos, for example, you could reward them with more pay or other things like a gift certificate.

Keep Your Employees Informed

Communication is key in any successful business. Make sure that workers are kept up to date on relevant information. For example, changes in company policy updates about new products or services, and upcoming events they should know about.

In social media, things change fast so keep them up to date often. Each network has its own rules and guidelines that change like the wind. It’s hard to keep sane managing social media today.

When you keep employees informed you create a cohesive work environment where employees feel that their input and contribution are important. Think about it this way if you don’t spread the right information then someone will spread the wrong one.

Avoid Micromanaging to Increase Productivity in Your Social Media Business

One of the biggest problems with managers is that they tend to be too hands-on when it comes to overseeing their employees.

Although you should make sure your workers are doing what they need to, constantly checking up on them takes time away from focusing on more important tasks and can reduce productivity levels.

One of the biggest problems with managers is that they tend to be too hands-on when it comes to overseeing their employees. #micromanaging
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Encourage Breaks

Although staying productive for an entire workday can seem like a daunting task, it is important that employees don’t overdo it. Encouraging your team members to get up and walk around during their shift.

Or spend some time outside in the fresh air will help them stay focused when they are working again.

Make sure your employees get the rest they need by offering them some days off to relax and recharge. Recharging is just as important as working.

If employees are tired and drained then they will be less motivated or able to succeed.

Make sure your employees get the rest they need by offering them some days off to relax and recharge. #breaktime
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Provide a Comfortable Work Environment

Another way of helping your employees to become more productive is by offering flexible work hours. Allowing them to have a say in when they come and go from the workplace can help boost morale as well as productivity levels. It creates a good work-life balance.

Identify your workers’ biggest obstacle to productivity and find a way around it. If they are constantly distracted by noise, work in an area with fewer distractions or wear headphones!

Whatever you need to do to allow them the best chance for success and happiness.

Be Innovative

Start with the end in mind, ask yourself and your team what you want to accomplish from a project? Work backward from there and plan accordingly.

Be realistic about your goals but don’t allow yourself to become discouraged if something doesn’t go as planned because that just means you need to reevaluate and adjust for next time!

Listen to Your Workers

Praise even small victories and celebrate small wins instead of just focusing on the end goal. Give your employees space to think.

Sometimes the best ideas come from time alone. Allow people some room to breathe and let their own minds wander a bit. You may be surprised at where it leads them!

If they have an idea that could change the way things are done for the better, let them be heard. Don’t shut down their ideas before they even have a chance to be proposed.

Kindness breeds kindness so you can expect your workers to work with more enthusiasm if this is the atmosphere they are coming into every day!

Inspire Creativity to Increase Productivity in Your Social Media Business

This can be done in a variety of ways, from incorporating art and music into the workplace to giving them time throughout the day for brainstorming sessions.

Having the right environment to inspire creativity is especially important when you work in a field that demands it like social media. Remember that creating an environment that fosters creativity can make or break the productivity of your business.

This is especially true as your try to increase productivity in your social media business. It takes a lot of creativity to constantly create social media posts.

Use the Latest Technology with Social Media

One way you can increase the productivity of your workers is to use technology to make their work easier. Information Technology (IT) is one of the fastest-growing industries in the world, and it offers a variety of different benefits that you can offer your employees.

There are a few different types of technology that you should look into before making a decision on what type would be best. The two main options for technology are cloud computing and enterprise software.

When you are implementing technology make sure that there is enough bandwidth available to support all the devices in your organization. There are several sd wan providers available that can help you with your bandwidth needs be sure to contact one of them to assist you.

Encourage Self-Care for Your Workers

If employees are not taking care of themself then they can’t perform at their best. Make sure they understand how important this is and be supportive in any way you can.

Be a positive role model. If you are an example of all the things to avoid, your workers will take note! Show them what it means to be kind and compassionate while working hard towards their goals by being these things yourself.

Self-care is very important while working with social media as it can be very mentally challenging, day after day. It’s imperative people take time away from it.

Heading Towards Success with Increase Productivity in Your Social Media Business

Productivity is the lifeblood of your social media business. You need to ensure that your employees are working at optimal levels.

When you ensure that your employees have all they need to be as productive as possible you will drive the success and help your business.

Once your employees are motivated you will find that your company goals are easier to achieve because everyone will be onboard.

Your Turn on How to Increase Productivity in Your Social Media Business

How do you help your business and team with productivity? I’d love to more in the comment section below.

The post How to Increase Productivity in Your Social Media Business appeared first on Inspire to Thrive.

Plugins are the most talked-about blog posts about WordPress. There are probably thousands of them that a blogger can choose from, but should we? Can a plugin be like a magic wand for our websites or blogs?

Plugins are quickly and easily installable via WordPress. In just a few steps and seconds a new plugin can give your blog a new function or useful options without any complicated coding.

However, plugins may also slow down your website’s speed or conflict with other ones already installed or with your theme. They cause havoc or even take down your blog altogether. (Always be sure to test one at a time.)

Plugins may also slow down your website's speed or conflict with other ones already installed or with your theme.#WordPress
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What is a Plugin?

It is s a software component that adds a specific feature to an existing computer program. When a program supports plugins, it enables customization.

Without these, you would have to code everything on the backend of your website.

When a program supports plugins, it enables customization. #WordPress
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What Can Plugins Do For Your Blog?

Some of these can make your images smaller. Others can provide speed to your website. And then they are those that help show off your related blog posts at the bottom of each post. Some WordPress themes come with preset plugin functions so you don’t need as many of them.

If you use too many of them, they can slow down the speed of your website or blog.

7 Review Posts Around The Blogosphere

1. 1. Blog Tyrant has a list of the 39 best plugins that are mostly free to use in 2021. These are recommended tools that help the function of your blog.
   2. Create and Go published the best plugins for blogs. This list helps with the design, site speed, traffic, monetization, and more.
   3. Hongkiat has a list of recommended plugins for the enhancement of your blog posts. These tools will help with your productivity.
   4. Shout Out Loud has a wonderful list of these for your business blog on WordPress.
   5. Kinsta recently wrote about the best plugins for your comments on the blog. They review 10 on this post.
   6. Blogging Wizard reviewed 10 different plugins that will share your blog posts out on social media.
   7. Bloggers Passion wrote about the plugins you can use for guest blogging on your own blog.

My Personal Favorites

Yoast is one of my all-time favorite plugins with the premium version. I love being able to find my orphan content quickly. Yoast includes on-page content analysis, XML sitemaps, and much more.

Not only that but knowing what is SEO friendly for each blog post helps me to write them quicker.

Click to Tweet is another one of my favorites as you often see them on Inspire To Thrive’s blog posts. It is the best, easiest and simplest way to promote and advertise your blog, website, business, and stuff on Twitter.

Another favorite of mine is the Contact Form 7.  This plugin can manage multiple contact forms, plus you can customize the form and the mail contents flexibly with simple markup. The form supports Ajax-powered submitting, CAPTCHA, Akismet spam filtering, and so on. I’ve been using it since day one here on the blog. You can see it on my contact page.

And lastly, I’m loving Sassy Social Share. I’ve used several social share plugins over the years but I’ve switched as it allows me shares to alternative social networks as well as the mainstream ones.

It is the best, easiest and simplest way to promote and advertise your blog, website, business, and stuff on Twitter. #clicktotweet #plugins
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Bonus Plugin Tip

The broken link checker makes finding broken links on your site quick and easy! I like to look at mine almost daily though there are other plugins where it can be fixed automatically.

I like to see which bloggers are no longer blogging as their websites are taking down by them. You can learn a lot by checking on your broken links.

What Should You Do Before Updating Your WordPress Blog?

Another tip, before updating to any new WordPress version be sure to disable all your plugins first after backing up your site. Then enable each one to be sure they work with the newest version of WordPress.

Otherwise, you could have a plugin take down your blog. It happened to me almost a decade ago and I never forgot the days of aggravation it caused.

Another tip, before updating to any new WordPress version be sure to disable all your plugins first after backing up your site. #InspireToThrive
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Over to You:

Now, over to you – Do you believe these plugins can be magical or not?

Which are your favorite among these and which could you live without? How many do you have on your blog today?

The post Are Plugins Really Magical on Our WordPress Blogs? appeared first on Inspire to Thrive.

How to get backlinks to your website can be mysterious to many website owners and bloggers. You really don’t have full control over them. There are some things you can do to help generate them, but in the end, you can’t be sure if someone will link back to your content.

Therefore, the only thing you can control is the links you generate from your blog or website to another. These types of links are called outbound links. You can choose which content to link to but not from. However, you may also control your internal link structure.

Now, you may write the best quality content but you will still need backlinks to get higher up in the results from the search engines.

Therefore, I’m going to share some tips to help you generate links from other websites or blogs to your own.

There are some things you can do to help generate some but in the end, you can't be sure if someone will link to your content. #SEO
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What Are Backlinks?

Backlinks are links that come into your website or blog from another.  Another site is giving your site reference to their readers from your website or blog.

• Incoming links from another website.
• Websites that link to you with follow or no follow attributes.
• Also called inbound links – in case you hear that terminology and are not sure – it is one in the same word.
• Links from another website that can point to any page of your website from any page of their website.
• Backlinks should not be bought – even back in 2005 Matt Cutts spoke about buying them and that they do you no good.

Another site is giving your site reference to their readers from your website or blog. #backlinks
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The post How To Get Backlinks To Give Your Website Authority appeared first on Inspire to Thrive.

How to generate sales from a website today is not easy. A website should generate traffic and sales once it’s up and running, right? That question has come to me several times over the years on how to make sales online.

I will admit – it has gotten harder to make sales online.  Yes, you would think the older your website is, the easier it would be, right?

Not so anymore. Google has made so many changes over the past decade that what once worked well for generating visits and making sales from a website no longer works today.

Learn how to increase sales from your website. #onlinebusiness
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Where to Start With a Website?

Whether a website is new or old there are always things to be done to be found online. A new site is easier in some ways to get visibility but other times you must remember Google favors websites that have been around for some time too.

That doesn’t mean all old websites rank well. It’s just one of the 200+ plus factors Google takes into consideration in ranking a website.

Having an older website, however, shows your website is credible and reliable.

So whether your website is new or old there is always something you can do to help generate sales from a website. It takes time and effort each and every day!

Whether a website is new or old there are always things to be done to be found online. #websites #InspireToThrive
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Keywords to Generate Sales from Your Website

Use Google Keyword Planner known as Google Keyword Tool – These tools are free from Google. Before you start a website you need to know which keywords to focus on. When I had started my first website, I didn’t realize you needed different keywords for different pages.

Whoops, what a mess that was fixing up later on! It’s better to spend time researching before you launch your new website or update an older site.

Some of the keywords happened naturally but others did not. So get organized first with your keywords. Look for at least a dozen. And long-tail keywords are important more than ever before.

Domain Name for Your Website

A website should have a name that is simple, fairly short, and easy to remember. It should make people know what a website is about when they see the name. It should not be a mystery.

Be sure to register your domain name for several years. (Minimum 3 years if not 10 years) If you do it for just one year Google will not like it and think you are a fly-by-night operation.

The longer you register your domain, the more it will help your SEO juice.

Website Builder

Which type of website will you use? There are so many website builders to choose from today. It really depends on how technical you want to get and how much time you want to spend on your website.  You can choose from websites like:

WordPress – You will need to get a self-hosted site if you are selling online. You will need to pay for hosting, an original theme (for the best SEO and site), and some plugins.

Shopify – One of the top website builders today that comes with a lot of tools to make it easier for you to start your online business. They have almost 2 million stores online using their platform today.

Blogger – Free and owned by Google. You will have to add a shopping cart. Beware, Google does own blogger and your website when you use them. The best shopping blogger site I know is ToothyGrinsStore where Dave has done a wonderful job with that Blogger storefront.

Weebly – Free and paid versions are available.  Many items to add to this web builder will cost you. $3.29 to $6.63 per month. You will get a $100 Google credit for an ad campaign too. It appears you can only use Paypal with this builder.

StoresOnline – Expensive to start. But this builder is great for those with little technical skill and great 24/7 tech support via chat. You will still need to pay for monthly hosting. ($30 and it has only gone done once in 3+ years) You will have choices for your theme, shopping cart, and payment processors.

Wix – Free to start. There are a number of different premium packages that offer more than the basic FREE version.

Hosting to Help Your Sales from a Website

Once you choose your store builder how will a website be hosted?  Some store builders provide one for you but if you go with WordPress, you will have to choose one.

We all have seen what happens with hosting a website when things go wrong. Your website may go down. Now, you know you can’t make sales when your website is offline.

I was happy with Hostgator until my site outgrew it. Now I am using SiteGround here on Inspire To Thrive. 

Most hosting will cost you anywhere between $5 and $30 per month. Do remember, you get what you pay for! Go with a hosting provider that can give you the best service and uptime.

Links

Now, links play an important role in your website to generate sales. Many webmasters don’t realize the importance of internal linking on your website. This is a high-ranking factor by Google for your SEO efforts.

If you use Yoast premium as a plugin for a WordPress site, it will show you which blog posts are orphan content so you can link to them on your website.

To learn more about backlinks and how they can help increase your website’s traffic and ROI read more from Nikola on Moss Media’s blog —-> How to Use Links.

Images to Help Your Website Sales

Images are now so important with Pinterest generating a lot of traffic for a website. They must be jpeg (png images do not work well on Pinterest or on some websites.)

Be sure to optimize your images before using them on your website. Having images that are oversized may hurt your generating sales on a website. Images that are too big can slow down your website speed.

Speed is another HUGE ranking factor with Google for your website.

Create Videos for Products

Another great way to showcase a product is to have a video for it. Therefore, making a YouTube channel for videos will help your website’s SEO along the way.

It’s a great way for shoppers to learn more about a product and see it in action.

Here is one of my videos on using Canva to produce images for your blog or website:

Products for Sale

What will you sell? How will you write about the products? What makes them different? You must-have products in mind before you start any website.

Do some research on sales and keywords for them before starting a website. It took me months to come up with medical scrubs years ago when I had a retail website.

Also, consider – will you stock inventory or use a drop shipper? Be sure to think about shipping costs and time. Customers don’t like to wait too long for shipments anymore.

Also, consider - will you stock inventory or use a drop shipper? #onlinebusiness
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Payments – Shopping Cart

PayPal is widely accepted but many people like to use their Credit Cards. We started without American Express and lost some orders until we got American Express.

You can pay anywhere from $5-$30 a month for these services. Remember that you will have a percentage of total sales in fees too.

Be sure to read what payment processors can save you money as they all offer different rates and fees. There are many more to choose from today than there have been before.

A Blog for Website Sales

A blog will keep your content fresh with a blog for your e-commerce website. Blogging should be fun and informative for your customers and new readers.

You should also be passionate about it to update it frequently. Moreover, your blog should answer questions about your products or services that other customers have asked.

Answer questions from customers completely in a blog post on your website.

Contact Info Needed to Generate Sales From a Website

How can buyers reach you? Contact info should be on every page of your website so they can call or email you anytime. You need a call to action available. You also need to have an about me page.

People want to know who they are buying from. Finally, they want to be able to trust you before they put in their credit card or Paypal info on your website.

Sign Up Forms For Lead Generation for Your Website

Furthermore, be sure to have a sign-up form for users to sign up for emails. Emails are not dead today and are one of the best ways to generate sales from your website today! When people leave your shopping cart before purchasing, you can send them an email.

The email can remind them what was in their shopping cart and maybe even offer a discount for them to come back and purchase from your website.

Add a Buy Again Feature

If you have ever shopped on Chewy.com you may have noticed they offer a buy again feature. This buy again feature makes it easier for customers when they return to your site to make repeat purchases.

Chewy also offers an Auto-Ship feature where you can set up how often you want orders to be sent to you.  I’ve seen other retail websites do the same.

That makes your sales easier to generate from a website and keeps your customers coming back for ease of purchase.

This buy again feature makes it easier for customers when they return to your site to make repeat purchases. #onlinebiz
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Make Reviews Easy to Increase Sales From a Website

Reviews on websites also make it easier for new website visitors to see what others liked or disliked about a product. Many users love reading reviews to learn more about a product. Of course, with email marketing, you can ask for reviews from your clients.

According to big commerce:

In today’s web-based world, virtually everyone is reading online reviews. In fact, 91% of people read them and 84% trust them as much as they would a personal recommendation. The effects of reviews are measurable, too.

They go on further to explain that customers spend more when they see excellent reviews on a website.

Even if they see negative reviews, those negative ones also increase your sales. Not only that but they spend more time on your site reading the reviews.

The longer they spend time on your site, that helps your SEO juice overall.

As a matter of fact, be sure to add a review button on all your product pages of your website!

Keeping a Clean Website Format

Do not make your website cluttered! If people have too many decisions to make, what will they do? They will go away and do nothing. When people feel overwhelmed they cannot make a purchase.

Ever go down an aisle in a store and feel so overwhelmed you can’t shop? The same thing happens online.

Offer just a few choices and make it easy for anyone to shop and make a purchase on your website.

Do not have special offers all over your homepage or pop-ups coming at them one after another. A simple and fast website is best for generating sales from a website.

Offer just a few choices and make it easy for anyone to shop and make a purchase on your website. #onlinebusiness
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Social Shares

You will need to have the basics, Twitter and Facebook to start. You can then branch out to Pinterest, YouTube, Instagram, and other social networks.

However, be sure to have the profiles filled out completely on each of the social networks you sign up for. And lastly, don’t forget to show up regularly on these social networks. Consistency makes a huge difference with social media marketing.

On your website, be sure to have your social share buttons on every product page and blog post. These buttons should also include your handle so you can thank people for their shares on social media.

Hence, you will be able to engage with them on their favorite social media network as well to generate more sales from a website.

Your Turn on Sales From a Website

Do you make sales on your website? What other suggestions would you add to the list? I’d love to know more in the comments below!

The post Generate Sales From A Website with These Sure-Fire Tips appeared first on Inspire to Thrive.

Twitter Lists Help You Stay Focused on Twitter

Do you find yourself spending more time on Twitter than you would like? Do you know what may save you time on Twitter? Powerful Twitter Lists!

I have been putting people on Twitter in lists for years now as they save me valuable time.

So, I had built up quite a following on my own Twitter account for 12 years.  When I want to see what is on Twitter, it has become difficult to find my focus when on my main Twitter feed.

That is especially true today with everything going on in the world. You can easily get pulled away from the tasks at hand and get sidetracked quickly!

When I teach people how to use Twitter I always recommend them starting out using lists. It can seem overwhelming to them at first but in the long run, it will save YOU valuable time on Twitter.

It can seem overwhelming to them at first but in the long run it will save YOU valuable time on Twitter. #Twitterlists
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Lists to Use

It took me years to learn this Twitter tip. When something is happening locally I now follow my local folk’s list. This is great during weather events or any other type of local news story that is breaking. Of course, I have a weather list to follow now for weather events locally.

I also have a list for SEO and when there is talk of a new Google update I’m there using that list to follow the latest SEO news. I use another list for customers of mine in Real Estate.

This helps me keep up with their world and what’s happening in the real estate world. I have a total of 282 lists, some of which I subscribed to or am a member of.

Notice below the new look of lists! Now you can pin your top 5 lists to the top of your list page for easy access.

It’s fun to get creative with lists. I also tell people to have fun on Twitter so that they use it often. Find your interests and start creating those lists to save YOURSELF some time. 🙂

Not only that but you will stay focused on the business at hand on Twitter with your lists. No more getting pulled into other topics on this social network.

Public or Private Twitter Lists?

When you create lists and they are public everyone and anyone can see them. People will be notified they have been on a list which sometimes leads to them following you.

So if you do not want people to see a list of peeps you create, then make the Twitter list private. I do that for customers, non-related categories to my niche and political accounts.

So if you do not want people to see a list of peeps you create, then make the Twitter list private. #Twitterlists
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Pin Your Lists for Quick Access

Did you know you can now pin your top 5 lists? I’m loving this newer feature! No more going through a hundred lists to see what they look like on desktop. These pinned lists also work well on mobile.

5 Ways To Use Lists Now!

1. Put all your favorite tweeps on lists, not just one but several lists if applicable. I have some people on awesome bloggers and friends.
2. When you are in your Twitter stream, right-click on the lists, see which lists you have created, then click on the one you choose to read. This keeps you focused when on Twitter and saves you much-needed TIME. Otherwise, you could be on Twitter for hours on end. 🙁
3. Subscribe to other lists that include you, it’s like following them on Twitter.
4. You can add yourself to your lists too if you want to be included in a particular group. You must use Tweetdeck or Hootsuite to do this.
5. Create a list for an event. If you are running an event or going to one, create a list. Great way to connect with others!

Update Your Lists More Often

Recently, I’ve been updating my old Twitter lists. I wanted to follow bloggers as many older bloggers have left the blogging industry. My friend Ryan recently posted some ideas on how to find new bloggers.

But once I updated my Twitter list it become easier to find others through other bloggers. You can follow my Awesome Blogger list here.

Furthermore, the more often you update your lists the more relevant they will be to you and your time on this social network. It will save you time in the long run as well.

Also, you can easily delete old lists that are no longer applicable for you to use on Twitter. If you have been on this network for years your lists may contain folks that are no longer users or who have changed their profiles to reflect other interests, etc.

I have seen this a lot over the past year or so with bloggers who have turned into activists. 

Furthermore, the more often you update your lists the more relevant they will be to you and your time on this social network. #Twitterlists
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Adding Images to Your Lists

If you want to add images to your Twitter lists it is easier to do via mobile. You can use Canva to make your horizontal image. The sizes for Twitter list covers are 1500×500 pixels.

Moreover, having images for your favorite lists makes them easier to find and use. They also make it interesting for your followers to follow, etc. A picture tells a thousand words, right?

What Others Have to Say

I have my besties and mastermind group in a List to make it super easy to see and engage with their latest tweets.

— Mike Allton (@mike_allton) July 31, 2020

Some ideas :

?Create 2 lists with your Top 10 & 50 favorites accounts.

?Of course, create a list for each interesting topic.

?Create a private list “Most interactions”

?In addition, using saved searches with advanced search operators is very powerful.

Richard

— Evaneto (@EvanetoApp) August 1, 2020

Maximum Users for Twitter Lists

Remember, you can now have up to 1,000 lists, no more of the old 20! You can have up to 5,000 users on the lists too – no longer just 500 people.

Now, that’s a big improvement on Twitter lists! However, you can mention and reply to others on lists. You can also check out Twitter’s help center for more on lists. Twitter lists are a MUST today if you use Twitter!

Now, can you see yourself saving time with these lists on your Twitter account?

If you use Twitter lists in other ways I’d love to know in the comments below and how many Twitter lists you currently have. I’d love to know if you have a clever way to use them.

Twitter List FAQ’s

The post 5 Ways to Use Twitter Lists to Expedite Your Day on Twitter Today appeared first on Inspire to Thrive.

What Can Separate Your Blog or Pumpkin From Another?  The past few weeks I have been reading lots of blogs and after a while, they all seemed to look alike.

I had been to the supermarket and took a picture of these pumpkins because it seemed so early to have them out and ready for sale.

The pumpkins all looked alike and if I was going to purchase one would not be able to decide which one to choose.

It was the same for the blogs I had visited. Which blog do I comment on? Which blog do I share?

I thought maybe labeling the pumpkins with letters would make a difference. What can you do to separate your blog from other blogs today?

Let’s see what things you can do to separate your blog now from the others.

It was the same for the blogs I had visited. Which blog do I comment one? Which blog do I share? #bloggingtips
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Here are some ways you may get creative with your blog:

• Take your own pictures – Since we always have our mobile devices with us. Why not use your phone or camera? You may never know what will catch your eye and turn into a post. People love images and are drawn to them on blog posts.
• Take a video – People today love watching videos. It will add another element to your blog post and boost your SEO.
• Embed Tweets and other social media posts into your blog. These also help provide your readers with other resources in relevance to your blog post.
• Create your own graphics – Henneke from Enchanting Marketing does this best today. If you haven’t visited her blog, do check it out. Her images are so popular she now has a coffee mug line!

Be Generous with White Space

Please use white space on your posts. How many times have I visited a blog and everything is clumped together with no white space or images?

I do not stay around long enough to read it – never mind to comment. Sometimes not even the reading glasses or bi-focal contacts can help me read your blog. Make it easy on your readers!

Sometimes not even the reading glasses or bi-focal contacts can help me read your blog. #bloggingtips
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Make Your Text Big Enough to Read and Separate Your Blog From Others

Oftentimes, I visit a blog and the text is so small or in a font that is hard to read. What do you do? Not read the post and go elsewhere for the information.

So make sure your text is big enough and easy to read especially on mobile devices!

Do Away with Ads Everywhere

I’ve been in the ad business for over 30 years. I know ads can pay the bills. But if you overuse them on your blog they will turn off readers and become ineffective.

Have you ever visited a website on your mobile device to find that you could not even read the blog post? Yes, that can happen when you have too many ads or pop-ups.

Always check yours on your mobile phone. You might be surprised at what you find!

But if you overuse them on your blog they will turn off readers and become ineffective. #ads
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Eliminate Blog Side Bars

Today many blogs do not have the old fashion sidebars filled with promotions. Use your blog space wisely and have a promotion in your blog post instead. Keep your promotions to a minimum or use one pop-up on certain blog posts that are relevant to your pop-up.

It looks less salesy and keeps your blog looking clean and minimal.

Use an Inviting Headline to Separate Your Blog From Others

Something that draws others in. Others who are great at this draw people right into their blog. When they share on social media sites it draws more attention to their latest post.

You spend so much time writing it, why not spend a little more time on your own headline?

However, you could use a tool called Sharethrough that analyzes headlines for you. Try it out as it is FREE to use. The tool grades your headline and you can try again until you get a higher grade for your headline.

You spend so much time writing it, why not spend a little more time on your own headline? #bloggingtips
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Add Creativity to Your Blog

To make those pumpkins look different from one another you could get creative with cloth and markers to make them look really unique. A few years ago I had bought a New England Patriots Pumpkin.

Wish I knew where that picture was now. Seems every year people are getting more creative with their pumpkins! It can be fun to decorate them for Halloween.

Making your blog look different can be fun too with different graphics, infographics, and videos to complement your writing.

Making your blog look different can be fun too with different graphics, infographics, and videos to complement your writing. #bloggingtips
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Write with Finesse to Separate Your Blog from Others

Sue-Ann Bubacz talks about this in her blog post “Why you need to be blogging with finesse.” Instead of letting it all hang out use some finesse to your blog to life.

Don’t let your posts need a lifeline to be read and commented on. Reveal a little about yourself in each of your posts going forward. See how it can make a difference with your readers.

With each one person you write for, you help, you connect with via your content, you grow. Being relentlessly helpful ultimately brings business back to you and helps you grow an audience. https://t.co/IWgwMhLWNw

— Sue-Ann Bubacz (@SueAnnBubacz) October 22, 2020

Reveal a little about yourself in each of your posts going forward. #bloggingtips
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What do you do to separate your blog from others today? And do you decorate your pumpkins to stand out for Halloween too? I’d love to know more in the comment section below.

The post What Will Separate Your Blog or Pumpkin From Another? appeared first on Inspire to Thrive.

How To Make Your Business Great

Starting your own business offers a huge number of benefits. This includes the freedom to be your own boss and choose your own work schedule and the opportunity to earn a lucrative salary.

In the first place, setting up a business takes hard work, time, dedication, and substantial financial investment. Therefore, it is important to make sure it’s a success!

Fortunately, there are many tools and strategies to help your business grow and become successful. With this in mind, here are some key ways to make your business great again.

Fortunately, there are many tools and strategies to help your business grow and become successful. #businesstips
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Create a Fabulous Website to Make Your Business Great

The first step is to create a website. Then, ensure that you get the designers like WebX360 that can bring out your dream and vision. It allows you to have an online presence where potential customers can learn about your business and products or services, as well as contact information.

Once this is in place, search engines like Google will find it easier to make queries related to what you are selling.

If the website is well-written and has valuable information, it will rank higher in search results. People do not want to go through the hassle of going from site to site looking for what they need when websites have all this information presented neatly on one platform.

The next step would be to develop an email campaign to let people know about the new website and provide them with information on how they can benefit from using your business.

Again, you can look into various email marketing software to help you create an effective campaign that reaches all of your contacts in one go.

Once this is in place, search engines like Google will find it easier to make queries related to what you are selling. #InspireToThrive
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Take Advantage of Social Media

Social media is one of the most powerful marketing tools available. It can have a significant effect on the growth and success of any business when used correctly. What’s even better is the fact that you can set up an account and post on more social media platforms for free! (Of course with Facebook you really need to spend some money on ads for your business!) 

With social media, you can connect with your followers on a daily basis and advertise your products and services to a global audience. This is an effective way to gain customer loyalty and build brand awareness.

All modern businesses should be taking advantage of the power of social media in their advertising and marketing efforts. Remember, it is important to have a strong presence on social media and post interesting and quality content that will captivate your audience.

Many of the world’s most successful organizations post on social media daily with the right tool. They constantly engage with their audience through social media channels.

Remember, it is important to have a strong presence on social media and post interesting and quality content that will captivate your audience. #socialmedia
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Utilize Technology in Your Business

Modern technology has completely revolutionized the way that businesses operate. Fortunately, there is now a huge amount of software on the market that can benefit your business. It can do so by streamlining operations, improving employee management, and enhancing customer service.

For example, SellerCloud offers a new single-source management solution that allows you to manage your inventory and sales more efficiently. With this technology, you can streamline your sales process right from inventory through to shipment.

Next, having this software means you can create a more organized warehouse and speed up the order fulfillment process. Finally, this should improve the customer experience and increase sales and revenue in your business.

With this technology, you can streamline your sales process right from inventory through to shipment. #technology
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Find Ways To Stand Out From Competitors

All the work you do for your business will be in vain if you can’t find a way to stand out from competitors First, you need to figure out what makes your company different from anyone else and highlight it.

Then, find ways to get people excited about working with your brand because this is how you’ll gain customers who aren’t just looking for the lowest price.

Focus on Employee Satisfaction

Remember that your employees are the backbone of your business. If you have a high staff turnover rate or employees are unhappy in the workplace, this will clearly have a negative impact on productivity.

Granted, it will negatively affect the overall revenue in your business. Given that, happy employees will be far more motivated at work and loyal to your business.

Therefore, it is important that you adopt strategies to improve employee satisfaction and morale in the workplace.

Here are a few ideas to improve employee satisfaction:

• Introduce a benefits program that includes free healthcare, attractive pension schemes, or additional paid vacation days.
• Allow flexible working hours and remote work opportunities.
• Recognize and reward employees for their hard work. Popular rewards include paid time off, shopping vouchers, and free lunches.
• Encourage a work-life balance. And, be understanding of employees’ commitments outside of work.

Given that, happy employees will be far more motivated at work and loyal to your business. #businesstips
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Automate Processes to Make Your Business Great

Automating processes is a great way to save time and money. If you have the right technology in place, it’s easy to streamline many of your business processes so that you can handle them automatically without input from employees.

In addition, automation leads to fewer mistakes and frees up resources for other tasks or projects.

In Conclusion

By all means, try these useful tips today. You will see first-hand the positive effect that they can have on growth and success within your business. Furthermore, if you don’t have enough to hire employees yet you can always outsource. The time you will save on those tasks will help you to grow your business!

Finally, I’d love to know in the comments below if you have tried any of these. What other tips would YOU add?

The post It’s Time to Make Your Business Great and Here’s How appeared first on Inspire to Thrive.

The post 4 Things to Know Before Starting Your Dream Business appeared first on Inspire to Thrive.

HubSpot vs Hootsuite was the question we were asked recently.

To increase engagement on Instagram people have started to use social media managers. These managers are software that helps you to get real and active Instagram followers. They help you manage your account better.

There are quite a few of these tools available on the Internet. In fact, HubSpot and Hootsuite are two well-known names in this field.

In this article, we have analyzed HubSpot vs Hootsuite to help you choose one for your Instagram account.

HubSpot and Hootsuite are two well-known names in this field. #socialmediamanagement
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Publishing – HubSpot vs. Hootsuite

• HubSpot Publishing

The publishing features offered by HubSpot help you to increase engagement on Instagram they help you to conveniently make and schedule posts from the same platform. You can manually prepare and publish content on various sites. Their tools automatically help you share those posts.

With their publishing tool, they have tried to create a unified platform. Using this platform their clients will be able to have a seamless creation and publication of content.

HubSpot helps you pick the ideal times to post content to gain maximum visibility for all of your posts. Therefore, you can save time by using their bulk posting to publish several posts at once.

Now that we are analyzing Hubspot vs Hootsuite let’s look at Hootsuite’s publishing next.

Using this platform their clients will be able to have a seamless creation and publication of content. #HubSpot
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• Hootsuite Publishing

Hootsuite publishing has become one of the top tools to gain more Instagram followers. They have optimized their tools to create a single dashboard for publishing across various social media platforms.

With their publisher, you also get access to optimization and creation tools. Next, with the creation tool, you can use templates to create posts on their platform.

The optimization tool helps you to extract the most out of your posts. They convert your pictures and videos to the best-suited format for Instagram.

With their additional tools, you can also ensure collaboration and compliance among your team members.

They convert your pictures and videos to the best-suited format for Instagram. #Hootsuite
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HubSpot vs. Hootsuite Monitoring

• Monitoring with HubSpot

Hubspot helps you to monitor your account and keep a close eye on the competition. You get to track all the essential information that you need.

You can track the mention of your company across different platforms. They track the comments made on your accounts. For all the posts published through their software, you can reply to comments from the platform itself.

The tool allows you to monitor specific words across the internet. This helps you gauge the interaction that specific topics and your account receive on the internet.

You can use their tools to see the effectiveness of your campaigns. You can select particular campaigns and track the effectiveness they have had on your account.

The multiple monitoring methods they offer make it easy for their clients.

• Hootsuite Monitoring

Hootsuite provides a real-time overview of different aspects that you want to track. They have developed Hootsuite Insights along with Brandwatch to help you monitor interactions and keywords.

Using their tool you get a real understanding of the position of your brand in the market. They have various filter options to help you narrow down the things you want to tack.

If there is a sudden increase in the number of mentions your account receives, you are alerted to it. They even provide you the option to integrate other trackers into their platform for better results.

Analytics for Each Tool

• HubSpot Analytics

HubSpot helps you to analyze all of the data you would need to develop a good strategy. They provide you ill detailed reports about your engagement and interactions by tracking various metrics.

You can use their filters to see the effect that each matric has had on your posts. Tracking your top posts, impressions, clicks, and shares has become simpler with the use of their tool.

They believe in a data-based approach. Using their tools will help you to increase engagement on Instagram.

You can use their filters to see the effect that each matric has had on your posts. #Hubspot #socialmedia
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• Hootsuite Analytics

Hootsuite has focused on providing its clients with the best analysis. Their tools are aimed at providing accurate information in a convenient format.

They customize their reports based on the end goal you have. Having customized reports helps you to apply data to your account with simplicity. This helps you gain more Instagram followers.

Apart from the analysis of the usual data such as interactions, likes, followers, etc. it also tracks response times of your team. Using this information, you can focus on the areas of improvement to make your account more efficient.

You can track the performance of your entire team helping you identify who is working hard.

Pricing HubSpot vs. Hootsuite

• Hubspot Pricing

HubSpot offers a small range of tools in their free package. If you want to unlock the true potential of the software, subscribe to their paid packages.

They offer various packages based on the features you want. Their marketing tools are very popular. Under the marketing plan, the Starter package costs $45 per month when billed annually.

They offer you the tools of the free package along with access to forms, email marketing, live chat, and more. For $800 a month you can upgrade to the Professional package. This gives you a host of additional features and can take your account to the next level.

Their largest package is called the Enterprise package and costs $3200 a month.

• Hootsuite Pricing

Hootsuite has plans at various price points. This helps to appeal to a large mass of people. They offer a free trial to give customers a taste of their potential.

The basic plan starts at $19. This will give you access to the important features and remove some limitations of the free plan. The next plan is called the team plan. It costs $99 per month and can be accessed by 3 users.

Furthermore, you get unlimited scheduling as well. The largest and costliest plan they offer is the business plan costing you $599 monthly.

Conclusion of these Social Media Tools

With Hubspot vs Hootsuite, they have quite a similar price and the choice comes down to features. Hootsuite provides you with a variety of well-developed features that are lacking in Hubspot.

Lastly, all of these extra features they provide help you massively when it comes to growth on Instagram. On the other hand, HubSpot provides you separate packages.

If you only want to subscribe to a particular Instagram tool, you should opt for Hubspot.

Now, have you used either HubSpot or Hootsuite to manage your Instagram account? I’d love to know more in the comments below!

The post HubSpot vs. Hootsuite: Which Is Best for Social Media? appeared first on Inspire to Thrive.

Are you looking to grow your social media agency?

The key to social media is to listen, engage, and build relationships. Businesses consider social media as one vital tool to build an online presence.

Statista estimates that about 92% of the marketers in the US rely on social media marketing to grow their business.

Image Source – Statista 

What do these numbers mean for a social media marketing agency?

Social media is a highly profitable market waiting to be capitalized on. But it’s not a cakewalk, rather a hard-core competitive world out there. You need to prove your worth to potential clients.

To help you acquire more clients and grow your social media agency, here are our top 10 expert tips.

You need to prove your worth to potential clients. #socialmediaagencies
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Expert Marketing Strategies to Grow Your Social Media Agency

The world of social media is ever exploding!

You need to be the best to make your mark in this crowded place. Here I bring you ten valuable marketing strategies to grow your social media agency.

1. Pick a Niche to Specialize

To stand out in an ever-growing social media landscape, you need to pick a niche to specialize in.

What is the best way to select a niche? It would help if you had unique skill sets and an in-depth understanding of the market demand. For example, people from real estate or programming backgrounds can channel their industry knowledge to master that niche on social media.

Once you zoom in on the target market where businesses actively participate, you are in the game. Find a sweet spot between your specialization and demand and you will be on the right path to grow your social marketing agency.

To stand out in an ever-growing social media landscape, you need to pick a niche to specialize in. #socialmediaagency
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2. Build a Strong Social Media Presence

If you want to pitch yourself as a premium social media agency, your social media channels should prove it to potential clients. Maintaining a shabby social media presence may work against you while you grow your social media agency.

Sometimes, the social media marketing tips that you propose to your clients need to be applied to your very own social media channels. Showcase your skills on those pages and let your clients see what you are capable of.

3. Build Brand Credibility with Social Proof

Being in the social media arena, you know how social proof can work wonders for your business. When users talk about your offerings, it boosts your credibility on digital platforms.

Use the user-generated content (UGC) for your benefit. Social media mentions, client reviews, ratings, and positive feedback from brands you have worked with will elevate you above your competitors.

4. Channelize Your Energy Towards Personal Branding

The value of maintaining your impression and reputation before the masses is a skill, and to grow your social media agency, you need to master this skill.

Focus on creating quality content that is unique to your brand. Your branding should be present in every piece of content that you post.

Work towards developing a personal branding strategy that will position you as a seasoned social media agency that brands would like to hire.

5. Network and Co-market with Other Agencies

Co-marketing with other agencies can prove to be a game-changer for a social media agency!

Getting into a strategic partnership with another agency in the same niche might be mutually beneficial. You can form a community with like-minded agencies in the same niche to co-market, share work or outsource projects when you don’t have the bandwidth for more work.

Co-marketing with other agencies can prove to be a game-changer for a social media agency! #socialmedia
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6. Build a Versatile Portfolio for Your Social Media Agency

When your work is exceptional, tell the whole world about it!

Clients are always looking for social media agencies that have already delivered great results for businesses like theirs.

You should spend time building a versatile portfolio to attract new customers and grow your social media agency.

You can include case studies, the list of social media pages you have handled, essential statistics, and much more in your portfolio to show clients what you are capable of.

7. Work Towards Smart Lead Generation

If your marketing efforts are not focused upon lead generation, then you are at a great loss. Any promotional effort can be counted as profitable only when it generates more leads for you.

The trick is to analyze what is working for your brand and then focus on maximizing such efforts to generate more leads and sales.

8. Offer Some Free Services to Grow Your Social Media Agency

Everyone loves free services, even your clients.

As a social media agency, you can offer some part of your service for free to build that initial trust with your clients. How about a free website audit, a social media analysis, or even a free consultation call?

Without any upfront commitment, when you offer the potential clients something that will help their business grow, they begin to trust you and move to a better decision-making position.

How about a free website audit, a social media analysis, or even a free consultation call? #socialmediaagency
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9. Learn to Pitch the Clients, the Right Way

I know that getting those clients onboard is an uphill task. According to a WordStream survey, getting new clients is the biggest challenge for an agency.

Image Source – WordStream 

But nothing worth doing is easy. Do not hesitate to use any of these tactics to grow your social media agency – cold emails, reaching out to your connections, following potential clients on social media, and so on.

Do not be bent upon ‘self-promotion,’ rather showcase how you can help a client’s brand.

10. Track your Progress and Analyze Your Performance

As you focus on growing your agency, take the time out to analyze your progress. For that, you could leverage analytics on platforms such as Instagram and Facebook. From these analytics, you can determine your performance and accordingly optimize it.

Then, you can create analytics reports to showcase your performance too.

These reports can not only be used internally for motivation but as promotional material as well. Such stats and analysis boost your authority in the eyes of your clients. Pleased with your progress, they might refer you to their peers in the market.

Such stats and analysis boost your authority in the eyes of your clients. #socialmediaagency
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Conclusion on How To Grow Your Social Media Agency

It is a constant effort to grow your social media agency to pace up against the tough competition out there. When proven marketing strategies are well executed, you will evolve into a top-ranking social media agency.

So, what are you waiting for?

Start implementing these strategies and grow your social media agency multifold.

Your Turn

How are YOU growing your social media agency today? I’d love to know more in the comments below.

The post 10 Marketing Strategies to Grow Your Social Media Agency appeared first on Inspire to Thrive.

Stand out from the crowd when you’re trying to get ahead of the competition seems to be a lot more difficult to do now.

It is easy to think that innovation only happens in Silicon Valley or companies with a constant change culture. But the truth is, innovation can happen anywhere, and any company can do it, small or large. 

Innovation doesn’t have to be disruptive; it just has to provide value for its customers. Today, you will discover some tips on how your company can start innovating today!

Invest in a Product Design Software

There’s a wide range of products that help companies create, draw and communicate their ideas. Luckily, there are also some accessible or affordable options for most budgets and sizes of companies out there. 

For example, pen and paper are always classics, but creating digital versions of these sketches is not always easy. However, there are some tools that you can use to turn your sketches into digital ones with ease and simplicity – like Skitch, for example! 

Another option is using PCB design from MIS electronics. If you run a manufacturing company, this software can help you get your idea market-ready by designing a prototype that will suit your client’s needs and help you stand out from the crowd. 

Have Enough Funds to Innovate to Stand Out From the Crowd

Innovation costs a lot of money. If you have enough funds to innovate, then set aside some time and brainstorm ideas on the innovative product. 

Once you decide this, you must test your idea with customers as soon as possible to fix any problems early on in the process.

Educate Your Employees on the Benefits of Innovating 

Innovating can provide your company with several benefits, from increased revenue to improved productivity. However, for innovation within the workplace to be successful, you’ll need employees ready to embrace the idea of coming up with new products, services, or processes that are not yet available. 

These unique services and processes will make your company stand out from the crowd.

Educating your staff on the benefits of innovating can be a great way to get them excited about an upcoming project within their department.

However, you’ll need to provide them with more information than just telling them why they should innovate. 

Set Aside Time to Brainstorm 

If you’re in a business and want your company to start innovating, you must schedule brainstorming sessions. These meetings can be held weekly or monthly, depending on how much time the group has together. 

They don’t need to take up too much of your staff’s day but should last for an hour at least. Try to limit the number of participants in each brainstorming session.

Ten people can be too many for a good dialogue about ideas and possible solutions, so keeping your group small will result in better decisions overall.

Reward Innovative Employees to Stand Out From the Crowd

This is important because it shows your employees that their work and ideas are valued, which will motivate them to continue being creative with their work.

It is essential not just for your employees but also for the company’s future. People are more likely to stay at the company instead of searching elsewhere when they feel that their ideas are valued.

Another significant benefit you’ll get from this is increased creativity among everyone at the office.

If you’re ready to start innovating, use these tips in your company. If not, there are some other ways for you to get started with innovative ideas! Remember that anyone and everyone can do innovation; it’s all about getting the right mindset.

This may be due to the fact that the internet has provided a wealth of opportunities for anyone to create a business, whether it’s selling handmade goods or starting up a recruitment company. There are more businesses online today than ever before.

Get Active On Social Media to Stand out from the Crow

Today, it’s important to embrace social media. It certainly has its advantages and disadvantages, but for the most part as a business, it can be very useful. With that being said, it’s good to be active on it and to find the social media platforms that work best for your business.

It could be that you excel more on Instagram as a platform or on Facebook. It’s worth testing the waters on all the platforms available before you go committing to all of them or just one of them.

Being active on social media is going to make your presence known. But it will also give your customers the chance to get to know you and your innovation better.

Social media offers a better chance of interaction and should definitely be utilized by any business in this modern-day world.

The opportunities you can gain from being well followed on social media can be a success in itself. Not only opportunities but customer service can happen right on social media instantly today. Be sure you are ready to make that happen!

Being active on social media is going to make your presence known. #socialmedia
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Do Something That Sparks A Reaction – Good Or Bad

All press is good press, even when it’s something that may be biting you back to a certain degree. When it comes to catching your audience’s attention, or anyone’s for that matter, it’s good to make reference to weird commercials from the past.

Whether it freaks people out, annoys them, or makes them laugh, sparking an emotional response of any kind means that it will become memorable for both good or bad reasons.

Remember the old Mikey commercial for Life cereal? Who could forget that one!

Look At What Your Competition Is Doing

Your competition is someone you want to keep your eye on but not so much that it’s taking up all of your time. With that being said, pay attention to what they’re doing to entice their audience and if there’s anything you could take from that and do better, then why not do it?

Take advantage of creativity where you can because creativity is often theft anyway. If it’s been done by your competition, it probably has been done multiple times before.

Keep Creating Content to Stand Out from the Crowd

Content is king on the internet, and it can be something that makes you very successful as a business. There are going to be those days where you put up content, and it doesn’t perform well.

However, regardless of what does badly, you’re also going to have days where it does well. Hence, the more content that’s up there doing well, the better.

Don’t get down-heartened when it comes to content not performing well as you’d hoped. Learn from it, pick yourself back up and make your next advertising campaign or content even better than before.

Not only that but the more you produce content the better you will become at it! 

Learn from it, pick yourself back up and make your next advertising campaign or content even better than before. #marketing
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Standing out of the crowd is essential nowadays, so use these tips to help you stand out from the crowd.

Your Turn

What other tips can you add to stand out from the crowd in business today? I’d love to know your thoughts in the comments below!

The post Are You Ready to Start Innovating? Tips To Stand Out From the Crowd appeared first on Inspire to Thrive.