Inside Google Ads with Jyll Saskin Gales

When clicks cost $50 to $150 each, high CPCs aren't what kills your Google Ads campaigns; data starvation is. In Episode 145 of Inside Google Ads, host Jyll Saskin Gales explains how micro-managing low-volume accounts with restrictive match types and excessive negative keywords starves the algorithm of vital data. Through two real-world Google Ads coaching case studies, Jyll ...

If you've ever looked at your search terms report in Google Ads and noticed a section labeled "other search terms" and thought, "Huh, what's going on here?" - then this is the episode for you! (Niche, I know). While there is no magic trick to completely override user privacy, host Jyll Saskin Gales has a smart workaround you can use to gain deeper visibility into what those h...

Customer Lifecycle Goals are one of the most misused features in Google Ads - and Google Ads Coach Jyll Saskin Gales has had enough! In episode 143 of the Inside Google Ads podcast, Jyll breaks down the good, the bad, and the ugly truth about Customer Lifecycle Goals. From New Customer Acquisition (NCA) to Customer Retention, Jyll clears up common misconceptions and explains ...

Black Friday and Cyber Monday are right around the corner. Are your Google Ads ready for peak holiday shopping?

In episode 142 of the Inside Google Ads podcast, host Jyll Saskin Gales break down the latest Google Ads updates that e-commerce business owners need to care about right now - in conversation with Chloe Thomas, host of the Keep Optimising podcast. Jyll cu...